Why Are You Here?


Why are you here? Do you wish you knew for certain? Would you like to go (self) exploring? Earlier this month I received a deliciously assertive and confident email from a client which said “I’m on this planet to…” I won’t tell you what she said because that’s her business, but the point is this: she knows. She knows what she’s here for. And if I told you, you’d say it was deceptively simple and whilst it may sound that way, it’s profound and empowering to have certainty around why you are here. Many of my clients profess or pretend […]

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A Little Bit of Dread

scared child

In the twenty years when I was an accountant, I must have gone to a thousand meetings where I was meeting a potential new client. And there was always a little bit of dread. But then the client would turn up and I would go into my spiel which I had used in all the 999 other meetings and all would be well. Often, at the end of the meeting, the client would report a little bit of dread too, some even saying things like “I’d rather go to the dentist than to the accountant!” but we’d both been brave […]

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The Biggest Leap: From Free to Fee

From Free to Fee

The biggest leap we can make in our business at the early stages is when we go from giving away our stuff, to realising it has a value and that we can charge for it…going from free to fee. And do you know what the real gem is in going from free to fee? You only have to do it once! Someone who I loosely regard as a client (by dint of his marriage to someone who has been one for a longish time, and a favourite at that) is doing this today, and he started messaging me early this […]

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Goals and Intentions

Goals Group for Masterminds

Goals and Intentions. Both are important, and fulfil a different function in creating your business/life to love. Goals. Write them down, make them happen. Every book you read about successful people contains the part where they work out what they want, even if it’s only on the back of an envelope or fag packet which they then frequently recommend you shove in a drawer and forget about. When you are moving house, you find it again and notice how most – if not all of it – has magically come true. How does that work then? Those of us who […]

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The Rough with the Smooth

saling man 01

Earlier in my career, taking the rough with the smooth was normal, I expected it. Now, along with all my clients, I want more smooth with my smooth. That’s just the way life seems to be these days, but is it realistic? I don’t think it is, no. So how can we prepare ourselves to be happy enough and find ways to enjoy some rough with our smooth? We’re OK. No matter how much rough has come our way – and I’ve endured plenty – I’m still OK. You’re OK too. Life can be a roller coaster and we get […]

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Who Are You? Paul Tucker, Equilibrium Clinic Lewes

Massage is wonderful

Last week I asked readers of my newsletter to write to me and tell me “Who Are You?” I’ve received about a dozen interesting replies all updating me with where each correspondent is on their entrepreneurial journey. This one, from Paul Tucker of the Equilibrium Clinic Lewes, came in the form of a story so I asked Paul if I could publish it and he gave me permission. If you are on my newsletter list and haven’t yet got around to writing to me, I hope to hear from you. Do write. Love, Judith x Thank you Judith for your […]

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Automate Everything

pink iPad

Notice the chores you perform every day in your work. Do you need to be doing those, or could someone else or something else be doing them for you? What sort of help do you need with the repetitive tasks? The help could be human, but today I’m really talking about gizmos and geeky stuff. If you have a business which uses the internet, you will know that you can automatically take money and invoice your clients for their purchases. How much tedious admin would that take off your own shoulders? Any and all businesses these days must take advantage […]

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Your Strategic Objective: A Detailed Business Plan

Making A Plan

Once you’ve got clear on WHY you are doing it, you might like to consider creating a very specific business plan, which the folks at E-Myth call your Strategic Objective. This details what your business will look like and when. What do you have to achieve in your business? How many people will you need performing what functions? Where? What will you call your business, and where will you base it?  What property and facilities will you need? How many clients will use your business and what will their customer experience be? What will your proud boast be, what will […]

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