Solitude and the Self-Employed

I found an article on The Guardian called Home Alone? Dealing with the Solitude of Self-Employment. Although I have never felt alone when working at home, I know many do. And although I relish solitude and appreciate it more and more, I know many are yet to learn how to do that and many never choose my way. We are all so different. But I have always been aware that working alone at home is not easy for the majority of people especially if you loved the social bit of being in a job which is why most people do […]

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Podcast Ep 131: Doubting Your Business Model

In episode #131 of Own It! the podcast we deal with a client challenge of the week, sent in by a listener who is herself already a marketing expert. She wanted to know if we could see any wrinkles to recommend to a client of her own, a potter, who is becoming somewhat despondent beginning to doubt her business model, and impatient with her results from social media. Despite only recently having started to learn from our listener, her consultant, how to do social media and taken to it like a duck to water, how can she improve both her […]

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Podcast Ep 130: Calculating Your Advertising Budget

In today’s episode #130 of Own It! the Podcast we talk about how you might go about calculating your advertising budget. Nicola goes into some detail about the sums – webinars, clicks, registrations, attendees and sales. She reminds us you will need to know that you have a product which is selling already and some money to set aside for a budget and suggests that a return of £2 on a £1 spend might be a good place to start. She walks us through in real money what that means in her own business and how she discovered what might […]

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In Love With Your Business

It has been a bittersweet week, with at least one client finishing up a series of coaching with me and another two coming very close to that end point. This is always a happysad day. I like to think of them as graduating. And I have to warn them I shall be keeping a watchful eye on them, albeit from a vantage point slightly further back. Not in a stalker-ish way, you understand! But clients moving out makes room for clients coming in and happily there are several nice and interesting people working their way through my induction process right now, which always gladdens my […]

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Podcast Ep 129: Top Tips (and Warnings) for Using Instagram

I’ve been nagging Nicola for some time on the podcast to share her top Instagram tips and today’s the day: Twelve Top Tips, three bonus tips (!) and two warnings. How to use Instagram for your business and enjoy it too and one way in which Insty is crucially different from other social media platforms. If she goes a bit quickly for you in the recording, I have listed the tips below for you and also in the shownotes which I write every week at our Own It! the Podcast website. LISTEN HERE to episode 129 – that’s a quick link […]

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My Secrets for a Happy and Peaceful Life

I found myself last week awash in the emotions of my clients. You’ve all turned up with the full gamut between you – confusion, frustration, overwhelm, exhaustion, sadness, disappointment, anger, fear and flux. I’ve even been reduced to tears a couple of times myself. I like this actually. Not you being in emotional extremis, but the opportunity for me to be extra specially helpful. As you’ve heard me say and read me write many a time, business is the easy bit. Learning to handle our emotions is the work of a lifetime. And I realised as I woke up this morning that there […]

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All the Aspects of Being an Entrepreneur

Recently I awoke to what was perhaps the best testimonial I have ever received, see below from Alison. If I were ranking my testimonials – which happily I am not ‘cos that would be bizarre and just wrong, right? – it would be right up there very close to the top of my top ten. I am sharing Alison’s preamble too as there’s learning in it for us all. Answers on a postcard please to what that is! “Dear Judith, I have been on your mailing list since 2008 – and so pleased that we have finally connected. Your advice and input has […]

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Podcast Ep 128: Helping Those You Care About Achieve Results

Own It! the Podcast’s 128th show is about how it is to be a coach, cheerleader or chairman to an individual or a team, and how best to help them get their desired results when each human being is unique and cannot be compared, one to another. My theory is that this is what makes our work fascinating, though I have listened to two people this week share with me their challenges when it comes to people and performance and what impact that has on how they feel about themselves and their businesses. It wasn’t our intention to take this […]

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