Podcast Ep 133: Book Marketing for Authors

Wonderful astrologer Sally Kirkman sent me this salutary reminder in one of her recent newsletters: Before you rush off to write your life story, it’s worth noting that current (2014) statistics state that 93% of all books written never sell more than 500 copies and a book’s success is dependent on 5% writing and 95% marketing!” I have several clients who are writers, all of whom operate different business models. Thank you to all of your for your inspiration to me as a writer too. One of them is published by Hay House with whom he has multiple books, and […]

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When Will You Learn to Rest?

When I was a newbie coach aged about 48 I took on a new client who was a little older than me. She wrote in advance to say that for a couple of years she’d been in a fog due mainly to the menopause and the death of her mother. I remember thinking, but not saying, and be kind please… I wasn’t yet much of a coach in those days…Get. A. Grip. I’m almost ashamed to write that now, having spent the intervening 15 years listening to +/- a thousand people tell me their life stories. And what makes that […]

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Podcast Ep 132: Your Ideal Client (Again!)

We make no apologies for returning again to the matter of your ideal client, your customer avatar and who you should be aiming your business at. Nicola was wrestling with this dilemma in her own business again and so we debated that. Should she be seeking out specialist consultants with whom she feels she has achieved her best results for clients in the past? Or, given that she wants to do more consulting, is she looking at identifying corporates who do not yet have in-house specialists in online marketing? LISTEN HERE to Episode 132 of Own It! the Podcast. In […]

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Three Days Offline and My Fantasy Memo from the Big U

In an ideal world, if the Big U had plans for me to be offline for three days then I’d like to get a memo in advance. It would say: “Dear Judith We are taking you offline for three days. You will first notice this just seconds before you plan to stream the BAFTAs in bed on Sunday night. Monday will be fine, you hadn’t planned to work that day anyway, part of your recovery plan from your brother’s 60th birthday party. But by Tuesday you will start to be inconvenienced and have no choice but to pass this on […]

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Solitude and the Self-Employed

I found an article on The Guardian called Home Alone? Dealing with the Solitude of Self-Employment. Although I have never felt alone when working at home, I know many do. And although I relish solitude and appreciate it more and more, I know many are yet to learn how to do that and many never choose my way. We are all so different. But I have always been aware that working alone at home is not easy for the majority of people especially if you loved the social bit of being in a job which is why most people do […]

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Podcast Ep 131: Doubting Your Business Model

In episode #131 of Own It! the podcast we deal with a client challenge of the week, sent in by a listener who is herself already a marketing expert. She wanted to know if we could see any wrinkles to recommend to a client of her own, a potter, who is becoming somewhat despondent beginning to doubt her business model, and impatient with her results from social media. Despite only recently having started to learn from our listener, her consultant, how to do social media and taken to it like a duck to water, how can she improve both her […]

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Podcast Ep 130: Calculating Your Advertising Budget

In today’s episode #130 of Own It! the Podcast we talk about how you might go about calculating your advertising budget. Nicola goes into some detail about the sums – webinars, clicks, registrations, attendees and sales. She reminds us you will need to know that you have a product which is selling already and some money to set aside for a budget and suggests that a return of £2 on a £1 spend might be a good place to start. She walks us through in real money what that means in her own business and how she discovered what might […]

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In Love With Your Business

It has been a bittersweet week, with at least one client finishing up a series of coaching with me and another two coming very close to that end point. This is always a happysad day. I like to think of them as graduating. And I have to warn them I shall be keeping a watchful eye on them, albeit from a vantage point slightly further back. Not in a stalker-ish way, you understand! But clients moving out makes room for clients coming in and happily there are several nice and interesting people working their way through my induction process right now, which always gladdens my […]

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Podcast Ep 129: Top Tips (and Warnings) for Using Instagram

I’ve been nagging Nicola for some time on the podcast to share her top Instagram tips and today’s the day: Twelve Top Tips, three bonus tips (!) and two warnings. How to use Instagram for your business and enjoy it too and one way in which Insty is crucially different from other social media platforms. If she goes a bit quickly for you in the recording, I have listed the tips below for you and also in the shownotes which I write every week at our Own It! the Podcast website. LISTEN HERE to episode 129 – that’s a quick link […]

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