Podcast Ep 131: Doubting Your Business Model

In episode #131 of Own It! the podcast we deal with a client challenge of the week, sent in by a listener who is herself already a marketing expert. She wanted to know if we could see any wrinkles to recommend to a client of her own, a potter, who is becoming somewhat despondent beginning to doubt her business model, and impatient with her results from social media. Despite only recently having started to learn from our listener, her consultant, how to do social media and taken to it like a duck to water, how can she improve both her […]

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My Secrets for a Happy and Peaceful Life

I found myself last week awash in the emotions of my clients. You’ve all turned up with the full gamut between you – confusion, frustration, overwhelm, exhaustion, sadness, disappointment, anger, fear and flux. I’ve even been reduced to tears a couple of times myself. I like this actually. Not you being in emotional extremis, but the opportunity for me to be extra specially helpful. As you’ve heard me say and read me write many a time, business is the easy bit. Learning to handle our emotions is the work of a lifetime. And I realised as I woke up this morning that there […]

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An Alternative Reality of Ease and Abundance

I’m working with at least one business owner who has had enough of the struggle. His very first question to me in 2017 was “Is business always this hard?”  I remind him of that whenever we stray off the point; he wants it easier. He’s very successful and from the outside his life looks enviable. On the inside there’s currently quite a lot of discomfort as he feels his way to a better place, inventing what that is as he goes and casting off the old. He told me a fascinating story which reminded us about our shared values, about how we […]

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A Superfluity of Success

Last week my clients in Club 100 thought they broke me. Pffft! As if. But I tell you this…if I was gonna go, that’s the way I’d want it to be, in a week like that, a week of joy and celebration with my fabulous clients. And, to be fair, I gave them good cause to think they’d broken me and that it was All Their Faul One day last week their good news just kept on coming in waves and it has barely stopped this week. And, credit where credit is due, it is all down to them. They just wanted […]

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Amplifiers of Goodness

I writing to share with you some stories of clients being nice to one another. And not just nice for nice’s sake as women especially often seem programmed to be, but nice in genuine and wise ways from which I too learned. The first was in Club 100 where one beloved client asked us to review and critique the copy on a web page. I did and then so did another client and what broke out next was a mutual admiration exchange. What this helped me to realise was that for one human being to clearly state to another what […]

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Creating an Offer

You’ll remember last week I told you that Susan had given me a couple of ideas for my newsletter and we started by talking about #1 which was Growing Your Platform. This week? #2 is Creating an Offer. When Susan and I first spoke way back last September we got on the same page about her new business and we brainstormed her ideal client and her new pricing and how many clients she would need/want at that price. Pretty standard stuff round these parts. But we overlooked something quite crucial. Susan is reassuringly expensive. And last week she wondered aloud […]

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How to Grow Your Platform

That was the expression Susan used which stayed with me and shone out glowingly from my notes. She said that one of the things she knew she had achieved in the last six months was that she had grown her platform. What does that mean? Well, to Susan it means that she is more visible and more people know about her and what she’s up to and how she can help them. She’s like that yellow tulip in my photo there, we can spot her a mile off. It also means that some of those people are offering to pay […]

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Early Morning Ideasfest with Susan and SBBM

I’d travel quite a long way for a good idea, me. And often ideas get a bad rap in my world because the last thing us creative entrepreneurs need is another good idea before we have fully explored and implemented the last one. Luckily for me, I no longer have to travel for them, my SBBM clients bring them to me in our Facebook Group and in our Webex calls. And last week was a corker for great ideas, a veritable ideasfest I am grateful to my client Susan who brought me at least two good ones because they will be […]

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Confident of My Own Worth

Today a wonderful thing happened. A client gave me a 20% payrise. I do remember this happening once before in the days when I was an accountant, when a chap told me I was worth more than he was paying me so he wanted me to charge him more in future. And occasionally now clients send me a little top up, which is very lovely. Yesterday, when I got my 20% payrise, I thanked my client and told him he was very abundant. And he replied saying that I was worth every penny. And more. And I realised I already […]

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