Podcast Ep 124: No Money Marketing

No money marketing: today’s podcast episode 124 of Own It! responds to a plea from a listener who has used all her funds to launch her children’s snack food product and has zero left for her marketing budget. How do you make a noise for yourself in a crowded marketplace with no money, especially when your competition are much larger companies with bottomless budgets? Nicola whizzes through a list of things our distressed business owner might usefully consider: Getting attention via Mummy Bloggers Sending out samples for them to test PR and press releases – who to, and how to do them […]

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Your Own Definition of Amazing

Sam Bell said something nice about me on Facebook on International Women’s Day and included me in a group of just four women she thought to mention as inspiring – that’s me and Yvonne Halling, Lady Gaga and Helen Mirren. Wow! Helen Mirren is on my vision board, my personal inspiro-girl. I’ve never wanted to be like Gaga, though undoubtedly she is a Top Bird; I’m a fan without being a wannabe. What I liked especially about Sam’s feedback was that she appreciated me for precisely the things which I already know and love about myself, thus reinforcing them. And […]

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Invisible Wins

I was already going to write a blog post on this topic today – invisible wins – when a second example came into my life. The first example came via a very wise client who told me that she’d done a workshop that she would, in hindsight, liked to have charged more for. Not much more and she would have been in profit, given the amount of studious work in advance, travel to and from, and presentation on the day. Wear and tear. Yup, I know. Psyching yourself up and prepping to present to your public, a profit is the […]

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The Stuff I Love to Share on Facebook

My love/hate relationship with Facebook rumbles on. The last ten days since 20th January 2017 have been perhaps my hardest ever, and over the weekend I have already begun investigating an alternative for my Facebook groups. That’s a discussion for another day. Today’s discussion is about the things I love about Facebook, some of which I would miss if I were not on FB any more (which I do not rule out right now): Things that make me go Wow! Things that seem funny to me (often me, one of my greatest sources of amusement) Woo woo – Feng Shui, […]

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A Week Without a Website

Firstly apologies if you tried to click a link in my recent Friday newsletter and it didn’t work. My hosting company lost a server in the afternoon/evening of Friday 13th January (spooky music noise). And, at the time of writing, I am still waiting for it to be fully restored to me some nine days later. You will be able to see my website and this blog post online, but I have no access to plug-ins which means no SEO and no photos in each blog post and various other tedious compromises. Here are my observations from my time without a […]

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My Daily Business Routines

By this time of the year I have collected a number of daily routines I leap out of bed in the morning to perform in my business. A few of them I have to keep a perennial sticky note about, so I don’t forget. I turn on my mobile phone once a day to see if there are any messages. Mostly, there aren’t. As is well documented, I don’t like the phone and don’t use it. Anyone who wants to reach me generally uses email, but you never know. I open up the Momentum extension for Chrome and I tweet […]

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The Cult of You

Whenever someone puts something on social media, usually Facebook, which causes me to exclaim out loud “who could give a **** about that?”, the answer is I COULD! The stuff I really don’t give a **** about passes by without my even noticing or knowing it existed. The stuff I am shouting about is pressing my buttons. And although my first thought is what a numpty you are for doing that, the real lesson is for me. What is it about your Facebook Live I don’t like? Why does your pouting at your iPhone in a selfie rile me up? […]

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Podcast Ep 109 : How Much Do You Need Social Proof?

Today in our podcast episode 109 we debate the importance of social proof, specificially in the situation where you don’t yet have testimonials for your new stuff from your soon-to-be delighted clients. This was prompted by a real challenge question flooding into podcast HQ: “I have 2 new products, not yet with testimonials. What are your recommendations to get more social proof? One is aimed at helping businesses to sell to women called 7 Keys to Selling to Women to get her Sold on You. And the other is called Return on Connection, aimed at content marketers to help them […]

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Podcast Ep 107: Your First Million Online

In episode 107 of Own It the Podcast, Nicola and I debate making your first million online. I don’t believe it can be done. Nicola hasn’t done it, I haven’t done it, none of our clients have done it. But Nicola’s met people who have done it and she still firmly believes in the dream of internet millions. As does Cathie, who provides us with fodder for today’s Client Challenge of the Week which gives rise to a lively debate about what Cathie can achieve online in those ten years, and what not. And whether or not she should instead […]

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