Podcast Ep 134: Creating an Audience

In episode 134 of Own It! the Podcast, Nicola and I get the chance to advise a couple of her clients on creating an audience and marketing from scratch. I didn’t know this one was coming so when Nicola asked me what I would advise clients to do in mid 2017 I am initially a bit stumped. I have a sense in which if I were starting over now, I wouldn’t do what I have done. Not because it hasn’t worked wonderfully well, because it has. But because it was perhaps particularly suited to its time (2003 to date). If […]

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Podcast Ep 133: Book Marketing for Authors

Wonderful astrologer Sally Kirkman sent me this salutary reminder in one of her recent newsletters: Before you rush off to write your life story, it’s worth noting that current (2014) statistics state that 93% of all books written never sell more than 500 copies and a book’s success is dependent on 5% writing and 95% marketing!” I have several clients who are writers, all of whom operate different business models. Thank you to all of your for your inspiration to me as a writer too. One of them is published by Hay House with whom he has multiple books, and […]

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Podcast Ep 131: Doubting Your Business Model

In episode #131 of Own It! the podcast we deal with a client challenge of the week, sent in by a listener who is herself already a marketing expert. She wanted to know if we could see any wrinkles to recommend to a client of her own, a potter, who is becoming somewhat despondent beginning to doubt her business model, and impatient with her results from social media. Despite only recently having started to learn from our listener, her consultant, how to do social media and taken to it like a duck to water, how can she improve both her […]

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Podcast Ep 129: Top Tips (and Warnings) for Using Instagram

I’ve been nagging Nicola for some time on the podcast to share her top Instagram tips and today’s the day: Twelve Top Tips, three bonus tips (!) and two warnings. How to use Instagram for your business and enjoy it too and one way in which Insty is crucially different from other social media platforms. If she goes a bit quickly for you in the recording, I have listed the tips below for you and also in the shownotes which I write every week at our Own It! the Podcast website. LISTEN HERE to episode 129 – that’s a quick link […]

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Podcast Ep 124: No Money Marketing

No money marketing: today’s podcast episode 124 of Own It! responds to a plea from a listener who has used all her funds to launch her children’s snack food product and has zero left for her marketing budget. How do you make a noise for yourself in a crowded marketplace with no money, especially when your competition are much larger companies with bottomless budgets? Nicola whizzes through a list of things our distressed business owner might usefully consider: Getting attention via Mummy Bloggers Sending out samples for them to test PR and press releases – who to, and how to do them […]

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Your Own Definition of Amazing

Sam Bell said something nice about me on Facebook on International Women’s Day and included me in a group of just four women she thought to mention as inspiring – that’s me and Yvonne Halling, Lady Gaga and Helen Mirren. Wow! Helen Mirren is on my vision board, my personal inspiro-girl. I’ve never wanted to be like Gaga, though undoubtedly she is a Top Bird; I’m a fan without being a wannabe. What I liked especially about Sam’s feedback was that she appreciated me for precisely the things which I already know and love about myself, thus reinforcing them. And […]

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Invisible Wins

I was already going to write a blog post on this topic today – invisible wins – when a second example came into my life. The first example came via a very wise client who told me that she’d done a workshop that she would, in hindsight, liked to have charged more for. Not much more and she would have been in profit, given the amount of studious work in advance, travel to and from, and presentation on the day. Wear and tear. Yup, I know. Psyching yourself up and prepping to present to your public, a profit is the […]

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The Stuff I Love to Share on Facebook

My love/hate relationship with Facebook rumbles on. The last ten days since 20th January 2017 have been perhaps my hardest ever, and over the weekend I have already begun investigating an alternative for my Facebook groups. That’s a discussion for another day. Today’s discussion is about the things I love about Facebook, some of which I would miss if I were not on FB any more (which I do not rule out right now): Things that make me go Wow! Things that seem funny to me (often me, one of my greatest sources of amusement) Woo woo – Feng Shui, […]

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A Week Without a Website

Firstly apologies if you tried to click a link in my recent Friday newsletter and it didn’t work. My hosting company lost a server in the afternoon/evening of Friday 13th January (spooky music noise). And, at the time of writing, I am still waiting for it to be fully restored to me some nine days later. You will be able to see my website and this blog post online, but I have no access to plug-ins which means no SEO and no photos in each blog post and various other tedious compromises. Here are my observations from my time without a […]

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