Podcast Ep 122: Making Your First Sales

Today’s episode #122 of Own It! the Podcast was the first ever where I had to say to Nicola the day before “I have absolutely zero to talk about!”  I knew when I got there that I would be able to make a half-decent contribution, but in doing my show prep on Tuesday I could only see that I’d had a quiet week for various reasons. February’s ten calls with my clients in Small Business Big Magic ended on Tuesday 28th and, since then, I’d had given myself Thursday off. Then, on Monday, no clients showed to the Live Facebook […]

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Podcast Ep 121: What Do You Find Endlessly Fascinating?

Today’s episode #121 of Own It! the Podcast is all about The Oscars 2017. I was up all night watching until 5.30 a.m. I was inspired to get myself one of those delightful tiara-like glittery hairbands as modelled by Janelle Monae, Salma Hayek and Ruth Negga, and even to make an intention to be in the USA (preferably California) for the show this time next year. The Oscars brought forth both my word and my inspiration for the week, producer of La La Land Jordan Horowitz who kept his head when all around were losing theirs and handled the whole […]

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Podcast Ep 120: Persistence and Fortitude

The topic of our Own It! the Podcast today, episode #120, turns out to be about keeping on keeping on. Nicola wants to set the world on fire and talks about her tussle between the desire to set goals and intentions with the dilemma of managing her feelings if her results are not overnight. This is something we can all relate to; we are impatient and yet very enthusiastic to gain momentum in our businesses and with our ideas. It is a topic close to my heart since I feel it too, of course. And it is something I talk […]

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Podcast Ep 119: Brain Picker or Joint Venture Partner?

The topic of today’s episode 119 of Own It! the Podcast is what to do when someone approaches you with the prospect of a tempting and lucrative joint venture in which you might be interested; a share of the profits in swap for your expertise? You give them a free consultation and advise your prospective business partner how to handle their opportunity but they keep coming back and back and wanting to pick your brain for free, at unsociable hours, without an appointment, via Facebook Messenger. What would you do? Nicola and I debate the number of times this has […]

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Creating a Living Doing What You Love

I’m not sure that I loved every element of being an accountant, but I loved being able to help my clients through taking care of that burden for them. Same thing with being a business coach. While there are aspects of it which might become burdensome, that’s never going to be the clients who I still love to help in the way that I do now. What do you love? And are you creating a living doing it? That’s a perennial question in my world. Certainly it could be said that some elements of my first business robbed the joy out […]

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Old Things, New Ways

I used to be a person who had multiple businesses. But no more. One woman, one website. Remember? So this is a story of how I used to do things, back in the day when I had multiple businesses all being juggled at the same time. Don’t do that by the way! There’s no profit in that which is precisely why I don’t do it anymore. I’ve already proved that so you don’t have to. In 2001 I started a business which went on to be very successful, perhaps my most successful in many ways. It relied upon direct mail, […]

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Are You Looking the Right Way?

I once ran a conference for 200 people. One of the attendees didn’t like it and asked for his money back. I was sad. Later that same week I went out to lunch with a man, an accounting client, the CEO of his own business. One look at my face and he wanted to know what was wrong. I told him about the one. He was totally amazed. He said he never expected to please more than 50% of any room, let alone 99.5% as I had done. What on earth was the matter with me? Why was my focus […]

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Podcast Ep 116: Simplification

I nag and nag and nag my clients about keeping it simple. Offer your clients something they can easily understand and afford and make it easy for them to buy it too. This week in Own It! the podcast episode 116 Nicola joins the simplification bandwagon, all fired up by a book called Simplify: How the Best Businesses in the World Succeed by Richard Koch and Greg Lockwood. The book has taught Nicola there are two main ways to simplify your business, either by price (fifty percent less than your competition or don’t bother!) or proposition, where you make your […]

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Podcast Ep 115: Finding the Perfect VA

In episode 115 of Own It! the podcast, Nicola and I debate a couple of intertwined challenges. It all stems from Nicola’s clients doing what she sees as wasting their valuable coaching time with her moaning about what’s not working, when they could be working with her to fix things. But I see it as all part of the process. Let a client moan and vent first, let them get clear, then they are in a good and resourced place to start addressing the problem. And today that problem comes down to finding the perfect VA. And that’s not just […]

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