Podcast Ep 132: Your Ideal Client (Again!)

We make no apologies for returning again to the matter of your ideal client, your customer avatar and who you should be aiming your business at. Nicola was wrestling with this dilemma in her own business again and so we debated that. Should she be seeking out specialist consultants with whom she feels she has achieved her best results for clients in the past? Or, given that she wants to do more consulting, is she looking at identifying corporates who do not yet have in-house specialists in online marketing? LISTEN HERE to Episode 132 of Own It! the Podcast. In […]

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Podcast Ep 131: Doubting Your Business Model

In episode #131 of Own It! the podcast we deal with a client challenge of the week, sent in by a listener who is herself already a marketing expert. She wanted to know if we could see any wrinkles to recommend to a client of her own, a potter, who is becoming somewhat despondent beginning to doubt her business model, and impatient with her results from social media. Despite only recently having started to learn from our listener, her consultant, how to do social media and taken to it like a duck to water, how can she improve both her […]

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Podcast Ep 130: Calculating Your Advertising Budget

In today’s episode #130 of Own It! the Podcast we talk about how you might go about calculating your advertising budget. Nicola goes into some detail about the sums – webinars, clicks, registrations, attendees and sales. She reminds us you will need to know that you have a product which is selling already and some money to set aside for a budget and suggests that a return of £2 on a £1 spend might be a good place to start. She walks us through in real money what that means in her own business and how she discovered what might […]

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Podcast Ep 129: Top Tips (and Warnings) for Using Instagram

I’ve been nagging Nicola for some time on the podcast to share her top Instagram tips and today’s the day: Twelve Top Tips, three bonus tips (!) and two warnings. How to use Instagram for your business and enjoy it too and one way in which Insty is crucially different from other social media platforms. If she goes a bit quickly for you in the recording, I have listed the tips below for you and also in the shownotes which I write every week at our Own It! the Podcast website. LISTEN HERE to episode 129 – that’s a quick link […]

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Podcast Ep 128: Helping Those You Care About Achieve Results

Own It! the Podcast’s 128th show is about how it is to be a coach, cheerleader or chairman to an individual or a team, and how best to help them get their desired results when each human being is unique and cannot be compared, one to another. My theory is that this is what makes our work fascinating, though I have listened to two people this week share with me their challenges when it comes to people and performance and what impact that has on how they feel about themselves and their businesses. It wasn’t our intention to take this […]

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Podcast Ep 127: Organising Your Thoughts

Today’s Client Challenge of the Week in episode #127 of Own It! the Podcast concerns a couple who have no time and not very much money. They are very busy making it – and quite scattered – with all their various endeavours in the areas of media and of making, teaching and creating art, some of it very successfully and a lot of it very beautifully indeed. How could working with a consultant help with organising your thoughts? Nicola and I debate their various challenges and decide how best to proceed. There’s an E-Myth opportunity for them to step back […]

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Podcast Ep 126: Comparisonitis Revisited

On today’s episode #126 of Own It! the Podcast we revisit comparisonitis and how it creates a low vibe by taking you into a downward spiral of demotivation then paralysis. We talk about how and why we let it happen, how to shake yourself out of it and how to let it happen a lot less in the future. I tell Nicola about the Bristol-based Grammar Vigilante and how I have both sneaking regard for him and a terror of becoming him. He sneaks out in the night, and has been doing so for more than a decade, and corrects […]

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Podcast Ep 125: Stop Shopping Start Selling

How to stop shopping and start selling. Has marketing turned us all into junkies where we think an online purchase constitutes taking action? Why do we feel we need to learn the whole of the internet “just in case” when it would be better to focus on just what we need right now, “just in time”? That’s the challege Nicola and I debate in today’s show, episode 125 of Own It! the Podcast. We talk about buyer’s high and how the best thing to do with fabulous marketing which makes you want to buy is simply to observe it and […]

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Podcast Ep 124: No Money Marketing

No money marketing: today’s podcast episode 124 of Own It! responds to a plea from a listener who has used all her funds to launch her children’s snack food product and has zero left for her marketing budget. How do you make a noise for yourself in a crowded marketplace with no money, especially when your competition are much larger companies with bottomless budgets? Nicola whizzes through a list of things our distressed business owner might usefully consider: Getting attention via Mummy Bloggers Sending out samples for them to test PR and press releases – who to, and how to do them […]

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