Podcast Ep 127: Organising Your Thoughts

Today’s Client Challenge of the Week in episode #127 of Own It! the Podcast concerns a couple who have no time and not very much money. They are very busy making it – and quite scattered – with all their various endeavours in the areas of media and of making, teaching and creating art, some of it very successfully and a lot of it very beautifully indeed. How could working with a consultant help with organising your thoughts? Nicola and I debate their various challenges and decide how best to proceed. There’s an E-Myth opportunity for them to step back […]

Keep Reading »

Podcast Ep 126: Comparisonitis Revisited

On today’s episode #126 of Own It! the Podcast we revisit comparisonitis and how it creates a low vibe by taking you into a downward spiral of demotivation then paralysis. We talk about how and why we let it happen, how to shake yourself out of it and how to let it happen a lot less in the future. I tell Nicola about the Bristol-based Grammar Vigilante and how I have both sneaking regard for him and a terror of becoming him. He sneaks out in the night, and has been doing so for more than a decade, and corrects […]

Keep Reading »

Podcast Ep 125: Stop Shopping Start Selling

How to stop shopping and start selling. Has marketing turned us all into junkies where we think an online purchase constitutes taking action? Why do we feel we need to learn the whole of the internet “just in case” when it would be better to focus on just what we need right now, “just in time”? That’s the challege Nicola and I debate in today’s show, episode 125 of Own It! the Podcast. We talk about buyer’s high and how the best thing to do with fabulous marketing which makes you want to buy is simply to observe it and […]

Keep Reading »

Podcast Ep 124: No Money Marketing

No money marketing: today’s podcast episode 124 of Own It! responds to a plea from a listener who has used all her funds to launch her children’s snack food product and has zero left for her marketing budget. How do you make a noise for yourself in a crowded marketplace with no money, especially when your competition are much larger companies with bottomless budgets? Nicola whizzes through a list of things our distressed business owner might usefully consider: Getting attention via Mummy Bloggers Sending out samples for them to test PR and press releases – who to, and how to do them […]

Keep Reading »

Podcast Ep 123: How to Make Up Your Mind About Anything

In today’s Episode 123 of Own It! the Podcast we discuss how to evaluate an opportunity. How do you make a good decision when you are in two minds? Nicola’s been invited to speak at an event in Brisbane. The invitation came from a friend whose company she really enjoys. She’d love to see him again and he’s even offered to pay for her air fare up front. So why’s she hesitating? We talk pros and cons, limiting beliefs, struggles real or imagined, the length and arduousness of the travel to Brisbane, her lack of clarity about the event and […]

Keep Reading »

Podcast Ep 122: Making Your First Sales

Today’s episode #122 of Own It! the Podcast was the first ever where I had to say to Nicola the day before “I have absolutely zero to talk about!”  I knew when I got there that I would be able to make a half-decent contribution, but in doing my show prep on Tuesday I could only see that I’d had a quiet week for various reasons. February’s ten calls with my clients in Small Business Big Magic ended on Tuesday 28th and, since then, I’d had given myself Thursday off. Then, on Monday, no clients showed to the Live Facebook […]

Keep Reading »

Podcast Ep 121: What Do You Find Endlessly Fascinating?

Today’s episode #121 of Own It! the Podcast is all about The Oscars 2017. I was up all night watching until 5.30 a.m. I was inspired to get myself one of those delightful tiara-like glittery hairbands as modelled by Janelle Monae, Salma Hayek and Ruth Negga, and even to make an intention to be in the USA (preferably California) for the show this time next year. The Oscars brought forth both my word and my inspiration for the week, producer of La La Land Jordan Horowitz who kept his head when all around were losing theirs and handled the whole […]

Keep Reading »

Podcast Ep 120: Persistence and Fortitude

The topic of our Own It! the Podcast today, episode #120, turns out to be about keeping on keeping on. Nicola wants to set the world on fire and talks about her tussle between the desire to set goals and intentions with the dilemma of managing her feelings if her results are not overnight. This is something we can all relate to; we are impatient and yet very enthusiastic to gain momentum in our businesses and with our ideas. It is a topic close to my heart since I feel it too, of course. And it is something I talk […]

Keep Reading »

Podcast Ep 119: Brain Picker or Joint Venture Partner?

The topic of today’s episode 119 of Own It! the Podcast is what to do when someone approaches you with the prospect of a tempting and lucrative joint venture in which you might be interested; a share of the profits in swap for your expertise? You give them a free consultation and advise your prospective business partner how to handle their opportunity but they keep coming back and back and wanting to pick your brain for free, at unsociable hours, without an appointment, via Facebook Messenger. What would you do? Nicola and I debate the number of times this has […]

Keep Reading »