Seasons and Renewal Cycles – Podcast Ep 148

Today I returned to the podcast after five weeks off for my August holiday, during which time Nicola was very well served by my honourable stand-ins Georgina Noel, Jo Dodds, Susan Weeks, Lisa Warner and Rosie Slosek. And my August has been so jam-packed I couldn’t possibly fill her in with everything I’d been up to, or we’d still be talking about it at Christmas, such is my enthusiasm for my holiday, my return to work, my book and Facebook Page marketing. LISTEN HERE TO TODAY’s SHOW – OWN IT! the Podcast – Are You A Quester? I did tell […]

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Podcast Ep 142: Working or Paying for Website Traffic

Today Nicola and I debate the different ways to create traffic for your website, or Facebook Page or opt-in. Nicola likes to pay for her traffic and automate the process as much as possible. I, on the other hand, do the opposite – typical! I do what she calls working for it, which means blogging and social media. I don’t pay. Yet. But there’s one vital difference beween us two – she’s selling digital products, and I’m selling a service. I’m selling me. So I don’t see it so much as work as sharing myself online with my potential client. […]

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Podcast Ep 141: Investing in a Business App

Today’s client challenge of the week is brought to us by former Club 100 client Karen Wilmot, who lives in Oman. Karen is The Virtual Midwife, and she wanted to know should she be investing in a business app, so that clients around the world can have a wonderful easy and accessible way to work with her on their breathing during pregnancy and labour. Given the average age of a woman having a baby would put her right in the app generation I think it’s a good idea. And Nicola gives us chapter and verse on how much it costs […]

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Podcast Ep 140: One to One -v- One to Many

Nicola receives a wonderful challenge for our theme of the week, from one of those she met on her recent trip to Oz: “Our issue is that the vast majority of clients to our private psychology practice do not want to be identified. That is, people who experience depression, grief, anxiety, relationship issues etc do not want to be ‘seen’ by others. This makes it difficult to create a community. This limits us a bit. We are trying to leverage our time by somehow going from the ‘one on one’ counselling sessions to ‘one to many’ opportunities. Not sure yet […]

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Podcast Ep 139: Setting Your Business Boundaries

Today’s challenge is a deliciously emotionally messy one for us to get our teeth into and all about setting your business boundaries and policing them. It’ll be perfect for my book too. You know how when someone pushes you an inch and you don’t like it but you go with it ‘cos well… it’s only an inch. And then they do it again and you can’t complain ‘cos you didn’t last time and it’s well… still only an inch, though it adds up to two inches now. And next thing you know you are seventeen inches away from where you […]

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Podcast Ep 138: Getting Off the Starting Blocks

In today’s episode of Own It! the Podcast Nicola and I debate how our entrepreneur clients seem to crave certainty. As I write that I am aware that that sentence makes no sense whatsoever, since being an entrepreneur is absolutely the antithesis of certainty LOL! In fact, after a while, it is precisely what you will like best about working for yourself, that there is very little certainty, lots of variety and that everything changes all the time. Just. Like. Life. What are we like with our cravings? Nevertheless we debate what we of us would try to get clients […]

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Podcast Ep 137: Nobody Likes Change

Nicola has a client who is going through some changes in her business and attempting to take her clients with her. They are cutting up rough, and I’m not surprised. When I sold my accountancy business, my staff didn’t like it and my clients weren’t all that keen either. When my optician sold his business, well… suffice to say I’m still not over it yet. When Sage and Facebook make changes, I’m grumpty. When Anne French discontinued their fragrance free cleansing milk in the Nineties, I’m still mourning that loss too! Nobody likes change, despite it being our only constant. […]

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Podcast Ep 136: An Ounce of Courage Every Day

Nicola has flown all the way to Brisbane, despite the laptop ban (which turned out not to affect her outward journey) and my advice LOL. She’s speaking this coming weekend for Neil Asher at his Aussie Entrepreneurs event as is fellow Brit Matt Duggan who we often mention on the podcast. Neil is with Nicola during the recording of our shortest show ever, #136. This is partly due to her jetlag and also that he offered us Fear of Failure for Client Challenge of the Week, a topic which neither of us turned out to have very much to say […]

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Podcast Ep 135: Jack of All Trades

Spookily, the Client Challenge of the Week that Nicola brings to today’s show is precisely what I was talking to a new client about yesterday. In anticipation of our first call, he sent me four weblinks to current projects, and when I laughed and asked if he’d read my One (Wo)an One Website post, he sent me a whole load more! I decided to withhold judgement until I’d spoken to him, but we did end up going to the place I thought we inevitably would, that of streamlining his existing commitments to ensure he continues to earn the reliable income […]

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