Podcast Ep 124: No Money Marketing

No money marketing: today’s podcast episode 124 of Own It! responds to a plea from a listener who has used all her funds to launch her children’s snack food product and has zero left for her marketing budget. How do you make a noise for yourself in a crowded marketplace with no money, especially when your competition are much larger companies with bottomless budgets? Nicola whizzes through a list of things our distressed business owner might usefully consider: Getting attention via Mummy Bloggers Sending out samples for them to test PR and press releases – who to, and how to do them […]

Keep Reading »

Podcast Ep 123: How to Make Up Your Mind About Anything

In today’s Episode 123 of Own It! the Podcast we discuss how to evaluate an opportunity. How do you make a good decision when you are in two minds? Nicola’s been invited to speak at an event in Brisbane. The invitation came from a friend whose company she really enjoys. She’d love to see him again and he’s even offered to pay for her air fare up front. So why’s she hesitating? We talk pros and cons, limiting beliefs, struggles real or imagined, the length and arduousness of the travel to Brisbane, her lack of clarity about the event and […]

Keep Reading »

Podcast Ep 122: Making Your First Sales

Today’s episode #122 of Own It! the Podcast was the first ever where I had to say to Nicola the day before “I have absolutely zero to talk about!”  I knew when I got there that I would be able to make a half-decent contribution, but in doing my show prep on Tuesday I could only see that I’d had a quiet week for various reasons. February’s ten calls with my clients in Small Business Big Magic ended on Tuesday 28th and, since then, I’d had given myself Thursday off. Then, on Monday, no clients showed to the Live Facebook […]

Keep Reading »

Podcast Ep 121: What Do You Find Endlessly Fascinating?

Today’s episode #121 of Own It! the Podcast is all about The Oscars 2017. I was up all night watching until 5.30 a.m. I was inspired to get myself one of those delightful tiara-like glittery hairbands as modelled by Janelle Monae, Salma Hayek and Ruth Negga, and even to make an intention to be in the USA (preferably California) for the show this time next year. The Oscars brought forth both my word and my inspiration for the week, producer of La La Land Jordan Horowitz who kept his head when all around were losing theirs and handled the whole […]

Keep Reading »

Podcast Ep 120: Persistence and Fortitude

The topic of our Own It! the Podcast today, episode #120, turns out to be about keeping on keeping on. Nicola wants to set the world on fire and talks about her tussle between the desire to set goals and intentions with the dilemma of managing her feelings if her results are not overnight. This is something we can all relate to; we are impatient and yet very enthusiastic to gain momentum in our businesses and with our ideas. It is a topic close to my heart since I feel it too, of course. And it is something I talk […]

Keep Reading »

Podcast Ep 119: Brain Picker or Joint Venture Partner?

The topic of today’s episode 119 of Own It! the Podcast is what to do when someone approaches you with the prospect of a tempting and lucrative joint venture in which you might be interested; a share of the profits in swap for your expertise? You give them a free consultation and advise your prospective business partner how to handle their opportunity but they keep coming back and back and wanting to pick your brain for free, at unsociable hours, without an appointment, via Facebook Messenger. What would you do? Nicola and I debate the number of times this has […]

Keep Reading »

Podcast Ep 118: A Week Without a Challenge

This week in episode 118 of Own It! the podcast we don’t have a Client Challenge or Opportunity of the week to debate. After 118 shows we’ve run out. At Christmas I handed over the baton to Nicola to come every week with a new challenge as I was finding it too stressful and I am gratified that she’s run out so quickly. Now she understands why I passed on that particular monkey. A week without a challenge sounds like a good thing, but not if you are a podcaster it isn’t! There he is… said monkey, without a challenge, […]

Keep Reading »

Podcast Ep 117: Your First Online Product for Sale

They say you never forget your first, the income from your first online sale that is, and I always tell my clients that and indeed it is very exciting. The irony today is that I have forgotten my first ROFL! But I do still get a thrill from the PayPal notifications and it is no suprise to me that we are known as a nation of shopkeepers, because it feels like the tills ringing to me. I don’t know why people are apologetic about that? Ka-ching! In today’s episode #117 of Own It! the Podcast, Nicola leads a discussion about […]

Keep Reading »

Podcast Ep 116: Simplification

I nag and nag and nag my clients about keeping it simple. Offer your clients something they can easily understand and afford and make it easy for them to buy it too. This week in Own It! the podcast episode 116 Nicola joins the simplification bandwagon, all fired up by a book called Simplify: How the Best Businesses in the World Succeed by Richard Koch and Greg Lockwood. The book has taught Nicola there are two main ways to simplify your business, either by price (fifty percent less than your competition or don’t bother!) or proposition, where you make your […]

Keep Reading »