“I know what to do but I don’t know how to do it.” That’s what new clients say to me, often. What they mean when they say they know what to do is that they’ve been to the workshops and listened to the webinars. And what they mean when they say they don’t know how is that they haven’t yet got into action. For all sorts of reasons.
The sorts of fears and blockages which arise are to do with risking failure again, or even success this time. What will people think, former colleagues, family and friends? What if you do something and don’t get it right first or even second time?
The secret to the how question is to get into action, small steps to begin with, but they snowball. No-one is born knowing everything you need to know to run a successful business but you can learn it. And no-one gets it all right all of the time, so you learn by experimenting and tweaking.
You learn how to blog by writing online as often as you dare. And soon you realise that no-one is paying attention, no-one in the great scheme of things that is, so you get plenty of time at the outset to learn by doing. And, as you do, you find your voice and grow in confidence and come to a place where you have the courage of your own convictions sufficient to make choices about authenticity and not necessarily following the heard, but doing it in a way which feels right and good for you.
You learn how to get your website right by listening to some expert advice and giving it a go. It’s quite hard to “break” a website and if you can change the copy on your site yourself, you can change it as often as you please until you feel it represents you as best as it can. For now. And as that morphs and you get feedback from clients, you change it again. And you get braver as you realise that your clients are not your former colleagues, your clients and friends. So who really cares what they think? Sorry, but that’s true in the end. It sounds brutal but it’s just how it is. Secretly and logically we know that already.
You learn how to use social media by trial and error. You’ve got to get in amongst it all and experiment and be prepared to be surprised about what works for you and keep an open mind. I used to be a fan of Twitter, then switched allegiance unexpectedly to Facebook and then yesterday someone shared a map of the demographics of users of each and I discovered why Facebook is working so well for me right now. I would never have known that if I hadn’t been prepared to get it wrong.
So I think you do know how to do it, but you are just a little bit frightened or a lot frightened. But together we can fix it and make you brave. Feeling the fear and doing it anyway is what diminishes the fear and as your fears get smaller your strengths get bigger and before you know it you are doing it and it feels great. You are a business owner feeling increasingly confident about your choices and day by day you are learning how.
“To know and not to do is not to know” – Stephen R. Covey