Tell us something about you, Lisa, by way of introduction
I’m Lisa Lister (formerly known as Lisa Clark until I married a hot Viking and decided that Lisa Lister sounded far more super-hero-y). I’ve been hailed the ‘defender of female awesomeness’ by Cooler magazine and ‘Sage of Sass’ by Spirit and Destiny, both of which I will happily accept because, quite frankly, there is nothing not to love about either of those titles, is there?
I’ve been writing words for love and money as a freelancer for over ten years, I’ve written for teens and women’s magazines both here and in the US, I’ve written over 25 books, and am now head creatrix at sassyology.com – mastery and badass-ery for gutsy girls.
What’s Sassyology all about?
As head creatrix, I get to wear a leopard-print slanket as a power cape, sip a lot o’ liquorice tea and never start work before 10am – it’s pretty much the dream scenario.
SASSY as a business has taken many forms. It started as SASSY minx, where I was a li’l bit saucy and talked about lipstick, sex, Paris, taking lovers and vibrators a lot. I then set up SASSY Sorceress a place where I discussed spirituality for girls in heels and then, in May 2012, I set up SASSYology, a deliciously juicy culmination o’ the two.
SASSY – Spiritual, Authentic, Sensual, Sensational YOU – see what I did there? – is a hub for spiritually aware women to gather and unravel and reveal their SASSY SHE power and connect the dots between their heart, their cyclical nature and their badass body. Through programmes, 1-to-1 sessions, workshops and retreats I work with girls and women to share their stories, tell their truth and claim their voice – Boudicca style.
I’m SHE-led so I don’t feel like I’m ever in this alone. I call on my spiritual homegirls for guidance on a daily basis in morning ritual and I have soul sisters who I get in circle with regularly, we’re basically like a coven of witches doing business witchcraft together and that helps. A LOT.
This series of interviews is designed to inspire others, mainly women, on the same path. What tips would you share with them, secrets you’ve learned, realisations which could short-cut their journey to happiness being their own boss?
I have no defined map. Just a yearning in my heart and trust in my belly. And it’s unfolding, unravelling and revealing itself beautifully.
But I have strong foundations. I did the fucking work. I learned about business, I’m ALWAYS learning, I ask a lot of questions of successful people – how did you do that? How did you make it happen? But in all of that I always speak my truth, even if it’s controversial or goes against public opinion. I swear a lot too. Which some people are cool with and others aren’t, but when we’re transparent about who we are and what we believe, it makes it super easy for someone to know if they want to work with us or not.
Don’t try and please everyone; you’re not a £50 note, not everyone is going to like you and guess what. That’s really cool. Make it really easy for your yes people to shout ‘hell yes’ and hit the pay now button straight away and for your no people not to waste their time or yours trying to decide if you’re a good fit, or not.
What did you struggle most with in your start-up phase and how did you crack that?
Thinking I had to have a niche. It’s bullshit.
What have you learned about yourself while working solo?
That I LOVE my own company and, if left to my own devices, could pretty much live virtually which is why I take daily reality checks by being out in nature, going to yoga class and hanging out with my husband and friends.
That I never have to buy the cakes on a Friday.
That when I do buy the cake I don’t have to share it
That I get to create and define what I call ‘work’ on a daily basis.
That I attract quite possibly the most awesome women as clients.
Did you choose self-employment or did it choose you? Any regrets?
No regrets, not for one minute. I LOVE being self-employed, I love the incredible freedom I get from being the creatrix of my own destiny and no pension scheme or healthcare plan could come close to that. People that work 9-5 jobs totally deserve those perks for being in someone else’s shackles every day. Me, I don’t need them because I do what I love and get paid for it – best payoff ever.
What’s next for you and your business?
My latest book, SASSY: The Go-for-it Girl’s Guide to becoming mistress of your destiny is available now and provides insight, tips, ancient wisdom and interviews with some of my most favourite Daring Dames, including: Queen o’ Burlesque, Immodesty Blaize, and Samantha Roddick. Buy your copy at Sassyology.com/books
How can readers follow you, Lisa, and keep in touch?