Podcast Ep 130: Calculating Your Advertising Budget

In today’s episode #130 of Own It! the Podcast we talk about how you might go about calculating your advertising budget. Nicola goes into some detail about the sums – webinars, clicks, registrations, attendees and sales. She reminds us you will need to know that you have a product which is selling already and some money to set aside for a budget and suggests that a return of £2 on a £1 spend might be a good place to start. She walks us through in real money what that means in her own business and how she discovered what might […]

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