Marketing from the Heart

I was suspicious of marketing at first, with good reason as it turns out, and yet over the last fifteen years or so I have grown to love it. But recently I notice I have grown tired of being marketed to and I’ve excavated my soul to see why this is. The concept of authentic marketing isn’t new; I imagine it was born of the same fatigue I have been feeling. It isn’t that I don’t want to buy, just that I want to buy stuff of my own choosing rather than being led to believe I might miss out if I […]

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