Getting a Client. Keeping a Client.

You know how you see or read or hear things which leave an indelible impression on you, however small the original thing might be? One of those things is something I know I first became aware of back when I was running my own accountancy business, and I have a feeling it was something put out by The Post Office, as Royal Mail used to be known. They were talking about client acquisition, specifically direct mail that – obviously – being something the PO wanted to encourage back then. The article pointed out that acquiring a client was one thing, […]

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