Avoiding Friends and Family as Business Advisers

Friends and family are not our best business advisers. They know us too well. They often take us for granted. Sometimes, in their minds, we are trapped in the cliched pigeon hole they created for us when we were all much younger, when you were still a child in the case of your family, at school or Uni in the case of your friends. Are you still that person? No. Neither am I. They also get us in their lives for free and they are never going to become our paying customers or clients. Mostly we don’t even want that, […]

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