The Antidote to Bright Shiny Objects

I love that my clients always teach me new ways to help them achieve better results in their businesses. Two clients have recently confessed that they suffer from an attraction to ‘bright shiny objects” and they feel constantly distracted by glittering offers which hold out the promise of more money sooner and easier than doing what needs to be done in their own existing projects, what they already know needs to be done. These bright shiny objects initially seduce, then serve only to confuse and muddle and distract. The very fact that they can acknowledge that to me means they […]

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