Creating Desire: I Want One Of Those

In the midst of this Great Depression II, cheery news can be hard to find and the newspapers don’t offer much to lighten my mood. But if you look really, really hard amongst the grim stuff, there are still reasons to celebrate and stories of people doing well. A point very well made by Bill Bonner in Money Week is that it isn’t possible for everything to be going down. Thanks to Einstein and Newton, we know there are laws about such things. Alongside what’s going down, something must be going up as a point of reference otherwise everything would […]

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Sell How You Buy

Lots of my clients get their knickers in a knot about selling, so what I encourage them to do is look at how they buy. And when we do that we realise that most of us love to buy things and have lots of experience of buying, even if we have little experience of selling. So, how do you buy? How do you make a purchasing decision? Are you one of those who spends hours on the net, researching the cheapest model or the best value for money and doing price comparison tests? Do you then go to the shop so […]

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