Podcast Ep 132: Your Ideal Client (Again!)

We make no apologies for returning again to the matter of your ideal client, your customer avatar and who you should be aiming your business at. Nicola was wrestling with this dilemma in her own business again and so we debated that. Should she be seeking out specialist consultants with whom she feels she has achieved her best results for clients in the past? Or, given that she wants to do more consulting, is she looking at identifying corporates who do not yet have in-house specialists in online marketing? LISTEN HERE to Episode 132 of Own It! the Podcast. In […]

Keep Reading »