How to Make a Living Doing What You Love

This week my clients have made the distinction between running a business and “just” making a living doing what you love. This is an important distinction. Not everyone is driven to create, set up and manage a real-world business. It can feel onerous as I know only too well having been there and done that several times. I also know what the traps can be of creating a living doing what you love, but let’s not go there yet. Firstly, let’s just imagine that it is possible. And it is possible, yes. Easy, even. I was inspired in this thinking […]

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People Will Pay You

People will pay you for what you are good at. People will pay for your expertise, industry, labour, diligence, skills and talents. People will pay you to do the things they don’t want to do. People will pay you, period. Market yourself as a doer of things that others don’t want to do or can’t. This is a viable business model, this is what all businesses are. I was an accountant for twenty years on precisely this basis, good at things others were not. The same could be said for my gardener, my hairdresser, my caterer, my party planner, my […]

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