Ending the Struggle

The language that clients use, which I notice and which I know is unhelpful, either makes light of their achievements or makes it appear that what they intend is going to be harder than it needs to be. Let me illustrate. Firstly, use of the word “chat” to describe our calls. Sometimes they may be chatty and conversational but that makes light of the work we have done together, the thinking we have brought to your business, the achievements you have made and the time you have set aside to work on your business instead of in it. I think […]

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