How to Do Facebook Brilliantly

Last week I had a brave stab at explaining to a client, using the written word, the difference between broadcasting and engaging on social media. I didn’t do a particularly good job. I think it could have been more easily explained in the spoken word, better still by demonstration. But here’s the interesting thing. While I was trying to explain that, someone was demonstrating it on Facebook perfectly. And exactly as I was attempting to describe. In real time. Live. Building relationships, achieving rapport, showing interest in me, and making a fan for life. And that person is Daphne. Here’s the whole story. […]

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Top Tips for Newbie Bloggers

The 30DC newbie bloggers are asking me lots about blogging. Good! It’s one of my very favourite topics. Here are some of my top tips in answer to the first few of those questions, with plenty more where that came from. Disclaimer: These are my personal opinions after blogging for a very long time. Many experts* would disagree with me. My opinions come from my personal experience and I write as I find. How long should a blog post be? I like short myself. I’m a busy woman. I advise that you write little and often. 400-600 words is good […]

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My Personal Blueprint For Developing A Social Media Strategy

Today Caroline asked in my Money-Making Magic Group: “Hi All, I know there are a few people in here good at the old social media. I’m getting going with FB, Twitter and Linkedin and I really want to have a clear plan/strategy re how often I post, how often I tweet, what each will be about, knowing what I’m doing when I’m sharing with others on social media and so on. I wondered for those of you who are using all of this in your businesses, do you have a plan with it, any resources you could recommend for me to read to […]

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