When I was going through my first career change from accountant to coach, my elders encouraged me to ask ten people who knew me really well to send me a description of myself in three words. The name of the game here is to help you come to know your authentic self as it is appreciated by those around you, so that you can market to those strengths. One of my favourites at the time, from someone who had known me as a friend for at least two decades, was razor sharp and blunt. Witty, well written and spot on. [...]

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