The True Cost of a Free Lunch

You’ll be familiar with the expression “There’s no such thing as a free lunch”. And I am grateful to one of my clients for prompting me this week to think about what is free and what comes with a price tag attached, whether or not you can see it yet. Last week, in my newsletter, I offered readers a chance to experience their first month in Small Business Big Magic for free. My job when marketing my coaching and mentoring services is to constantly try to find new ways to get people to try it, so that they can work out how valuable it […]

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