Selling Intangibles

Recently I was comparing notes with a client who also happens to be in a very similar line of work to me. What she does and how she markets it and her challenges are very close to my own. This is helpful for us both. Our niches are completely different but our services are the same, and many of our goals, aims and ambtions too, though there are differences there too, of course. My client has come up with a genius idea. Her niche also lends itself to things, as well as to services. And I was explaining my delight […]

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