I was suspicious of marketing at first, with good reason as it turns out, and yet over the last fifteen years or so I have grown to love it. But recently I notice I have grown tired of being marketed to and I’ve excavated my soul to see why this is. The concept of authentic marketing isn’t new; I imagine it was born of the same fatigue I have been feeling. It isn’t that I don’t want to buy, just that I want to buy stuff of my own choosing rather than being led to believe I might miss out if I […]
An idea is the sexy bit, the high. And we are addicted to the high. But there’s no profit in the idea alone, the profit is in pushing through the point of pain, the money’s in the follow through. With my clients I always start with their idea, to audit whether or not it’s a good one. But our real hard work together is taking their business from concept to it actually happening in a way which supports them with money coming in from sales of their product or service. When we are excited by the idea, we tell the […]
Can’t guarantee how long I shall keep this up, but my new favourite game is examining everything I think and say and everything you think and say (and share with me) too. The spur to do this is the plan to have 2014 be The Best Year of My Life. In order for that to happen, every day will also have to be the best day. And it seems to me that whilst The Best Year of My Life is a statement of intent this early in the year, every day being the best day is a simple and effective […]
“I will greet this day with love in my heart. And how will I do this? Henceforth will I look on all things with love and be born again. I will love the sun for it warms my bones; yet I will love the rain for it cleanses my spirit. I will love the light for it shows me the way; yet I will love the darkness for it shows me the stars. I will welcome happiness as it enlarges my heart; yet I will endure sadness for it opens my soul. I will acknowledge rewards for they are my […]
Courage, mes braves! I firmly feel that more heart can only be good for our small business world and I think - despite the heartlessness all around us - that there is also plenty of evidence in support of my theory if you only but look. Perhaps you could look with your heart, always remembering that what we watch out for increases?