Podcast Ep 132: Your Ideal Client (Again!)

We make no apologies for returning again to the matter of your ideal client, your customer avatar and who you should be aiming your business at. Nicola was wrestling with this dilemma in her own business again and so we debated that. Should she be seeking out specialist consultants with whom she feels she has achieved her best results for clients in the past? Or, given that she wants to do more consulting, is she looking at identifying corporates who do not yet have in-house specialists in online marketing? LISTEN HERE to Episode 132 of Own It! the Podcast. In […]

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Ideal Clients for Business Coaching/Mentoring

When I owned my own accountancy business in 1977 to 1997, my ideal client was anyone who needed their accounts doing. Since I’ve been business coaching/mentoring since 2002, anyone who runs their own business and needs some help, advice and support has been ideal. Today I thought I might look more closely through my current client list and identify some qualities that my ideal clients share in spades. My ideal client is a woman who works for herself (or wants to), usually from home. Female-friendly men are also encouraged and are perfectly happy with the 80/20 bias; some don’t even notice. Gorgeous. […]

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Marketing Your New Business On A Shoestring Budget

New business owners are always in need of advice about how to market their businesses on a shoestring budget. Apart from some early mistakes where I attempted to advertise my coaching business, I have only ever marketed my business online. This is mostly all I know and it does seem relatively inexpensive to me in terms of the money you have to spend. You need a good website, yes, you do. And you need a blog on that website. You need to invite people to opt in to your list while visiting your website, giving you permission to market to […]

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