Make Time for What’s Important

I nearly entitled this piece Make Time for Marketing because it was a conversation with a client with that “problem” which inspired it. Like so many of us, my client is a busy woman and yet again, she reported, something had got in the way of her doing her marketing. She had a slot put aside for it in her diary, but it didn’t happen. We talked around it for a while and she found her own solution in the end but not before we’d explored several different ways in which that might be achieved and several different reasons why […]

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