Learn How To Like Marketing and Love Selling

I love both marketing and selling as it happens but my clients tell me they don’t like marketing and they hate selling. Feel this way too? Let me see if I can find a couple of ways to improve that a tad for you. Let’s do marketing first. It is simply your job to tell enough people in the world about you and what you offer, provide and sell until you hit such a critical mass that the metaphorical phone just rings all the time and often enough to keep you in the lifestyle to which you intend to become […]

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When Is Freshly Squeezed Orange Juice Worth £4 A Glass?

What makes a glass of freshly squeezed orange juice worth £4? Attention to detail, amongst other things. Today we returned to our favourite spot in the Cotswolds so far, Daylesford Organic Farm in Kingham; we had promised ourselves breakfast there. On our first visit last Saturday it was rather crowded and I was hot (a prelude to poorly) and we were newbies and somewhat intimidated. You’ve got to know the lie of the land to feel completely comfortable, haven’t you? Today it was cool and spacious as customers were few and far between at 10 a.m. so we had plenty […]

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