The True Cost of a Free Lunch

You’ll be familiar with the expression “There’s no such thing as a free lunch”. And I am grateful to one of my clients for prompting me this week to think about what is free and what comes with a price tag attached, whether or not you can see it yet. Last week, in my newsletter, I offered readers a chance to experience their first month in Small Business Big Magic for free. My job when marketing my coaching and mentoring services is to constantly try to find new ways to get people to try it, so that they can work out how valuable it […]

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Learn How To Like Marketing and Love Selling

I love both marketing and selling as it happens but my clients tell me they don’t like marketing and they hate selling. Feel this way too? Let me see if I can find a couple of ways to improve that a tad for you. Let’s do marketing first. It is simply your job to tell enough people in the world about you and what you offer, provide and sell until you hit such a critical mass that the metaphorical phone just rings all the time and often enough to keep you in the lifestyle to which you intend to become […]

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Too Busy To Blog?

I love blogging. There I’ve said it. I know many don’t “get” blogging. I do. And I can teach you the value of blogging for your own small business, bringing valuable visitors to your website. You’ve probably been around blogs and websites and online marketing long enough now to know that you need to be blogging, you ought to be blogging and you should be blogging. But are you blogging? I know there are plenty of small business owners who don’t enjoy it as much as I do and who consider themselves too time-poor to prioritise blogging. What if I […]

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