Creating an Offer

You’ll remember last week I told you that Susan had given me a couple of ideas for my newsletter and we started by talking about #1 which was Growing Your Platform. This week? #2 is Creating an Offer. When Susan and I first spoke way back last September we got on the same page about her new business and we brainstormed her ideal client and her new pricing and how many clients she would need/want at that price. Pretty standard stuff round these parts. But we overlooked something quite crucial. Susan is reassuringly expensive. And last week she wondered aloud […]

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