How to Profit from Possibility

You never know what’s going to happen in business and in life. And one of the things I like to do, being an almost off-the-scale optimist, is keep an open mind about what MIGHT happen, always expecting the best. Here are some examples of things I’ve done and my clients do where results initially appear to be misleading, expensive and time-consuming. And, if we judge them too soon, a “failure”. Driving out of your way to meet someone on spec or to deliver something as a favour to your paying client/customer (looks like it might be a drag, no idea […]

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