The Numbers Are in Your Body

Most days I get the chance to work with clients and their numbers. Heaven, for a former accountant. How much shall I charge for my eBook, Judith? What do you think clients will pay me for my service? How much am I worth? I’m wise to them now. I ask them what they think they are worth, what the price should be, having already asked them enough information to have an answer in my own mind. I know what it’s worth, what they can charge. I want to know what they think. They say they don’t know. I push them. […]

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The Economy In Your Head

A long-standing client sought out my opinion at the beginning of this year about pricing. It was January and takings were down. Should they drop their prices across the board in the hope of encouraging customers into the shop to spend? I said no. I think it’s a slippery slope to reduce your prices when there may be other ways to increase sales. It has taken me so long to get my clients to charge what they are really worth, I’m not about to start encouraging them to drop those prices now. How have you worked out your pricing structure […]

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Small Business Owners: What Are You Worth?

Mostly us small business people want to make sure we get all the work we possibly can. We are growing our businesses and we want to be successful. We need to make money to pay our bills and look after ourselves and yet pricing a piece of work can be fraught with all sorts of prickly issues which can catch us out. What if I charge too much and price myself out of the job? What if I charge too little and end up reducing my hourly rate to close to minimum wage and hating the job/client? I wonder if […]

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How Do I Charge What I’m Really Worth?

One of the questions which crops up almost every day with my clients is “how do I charge what I’m really worth?” Sometimes a variant is about charging what you need in order to make a living and be able to afford to give up the day job. This question is about self-esteem, and I can share with clients my experiences going back over decades as I’ve observed small businesses start out, under-charge and then eventually get to grips with charging appropriately – or die! How does this happen? What changes? Well, it depends where you are starting from. If […]

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