Want -v- Should

There’s a bit of a recurring theme with my new clients this week, they’ve got two really great ideas for different businesses and they want to do X as well as Y. It falls to me to tell them that if they do both, it’s like running in lanes 1 and 2 in the 100 meter race, you aren’t going to win and you’ll be lucky if you finish before the next race starts. Or like being the jockey on two horses in one race, going nowhere fast. It’s a horrid job, because I am a Scanner too, but someone’s […]

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