Podcast Ep 86: Sales Letters and Compelling Offers

Would it be of benefit to your business to create compelling offers via sales letters? In episode 86 of the podcast, we talk about creating a sales letter for our evergreen product, the recordings from our recent Virtual Summit – Beyond the Laptop Lifestyle. We work through the five elements of a compelling offer, copywriting headlines, reasons for prospects to buy at all and, more importantly, to buy now. We are each going to write one and split test. I’m going to love the words and leave the tech to Nicola, as ever. Here are links to the recommended resources […]

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