Selling from Scarcity or Abundance

I spend quite a lot of time with clients helping them to find ways to sell their products and services, ways which are aligned with their values, aren’t icky and don’t make them feel like a used car salesman. It’s a strange hangover, that one. I’m not sure I’ve ever met yer archetypal used car salesman, have you? And yet we all have the concept in our minds of someone who will say anything and promise everything to make a sale. We don’t want to come over like them, no siree. There are lots of ways to sell, there’ll be […]

Keep Reading »