How Much Talent? How Much Torture?

Are you a tortured genius? Do you struggle for your art? What’s your talent and do you share it with us, your audience? Many of my clients and colleagues who are artists, writers and creators put themselves through hell before they bring anything to market, if they bring anything at all to the attention of their waiting public. I have a sneaking regard for their angst, but unfortunately I am just not that much of a drama queen. It would be more dramatic and interesting if I were, and a better PR story for sure, and I suspect my “art” would […]

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People Will Pay You

People will pay you for what you are good at. People will pay for your expertise, industry, labour, diligence, skills and talents. People will pay you to do the things they don’t want to do. People will pay you, period. Market yourself as a doer of things that others don’t want to do or can’t. This is a viable business model, this is what all businesses are. I was an accountant for twenty years on precisely this basis, good at things others were not. The same could be said for my gardener, my hairdresser, my caterer, my party planner, my […]

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