Your Primary Aim: Your Big Why

Do you know WHY you want to create a business to love? When I run workshops based around Creating a Business to Love, using E-Myth techniques, I ask you to paint your Primary Aim and to get in touch with a bold, colourful and exciting vision of how your business will serve your life not the other way around, which is how most of us in the self-employed sector work. This frequently causes tears and laughter, not least from those of us who are a bit shy of our drawing skills (!). But you don’t need to be a great […]

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The Story So Far: What I’ve Learned from 37 Years of Working for Myself

After only four unsatisfactory years in employment between 1973 and 1977, I accidentally started my own first business. And despite struggling with maths as a teenager, this only turned out to be an accountancy business. Although I knew by then that I wanted to be self-employed, what I didn’t know was that I was not really an accountant, more an entrepreneur and later a serial business owner. The cross which the creative entrepreneur has to bear is waking up every day with a new idea for a business, each more exciting and compelling than the last. But focus and follow […]

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Dos and Don’ts For Instant, Overnight Business Success

Hindsight is a wonderful thing.   Here is a list of the things it would have been most useful to know how and when to do when starting out running my own business: Say NO more often to clients and feel the power. Not every client is right for your business; learn how to tell the difference. Always under-promise and over-deliver Learn the arts of delegation and time management Do everything deliberately Charge more and enforce your payment terms without exception Get your charge-out rates and prices right and disconnect that from how you evaluate your own self worth Avoid working with or for friends […]

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