I was thinking about a client today during my afternoon nap (!). We have been working together for quite some time, off and on, mainly on. And despite my advice becoming quite forceful at times, I have never been able to persuade her yet to pick her thing and focus on that to the exclusion of all else.
Which means that even after all these years she is still struggling to create a business which feeds her reliably, year in, year out.
I watch other clients overtake her and I observe their success and it’s all down to their having picked their thing. They are known for Pilates or Raw Food or Property or Websites. And everyone comes to know them for their burgeoning expertise and they go to them for the solution to their problems in those areas. Easy. They are now several years into building tidy little lucrative businesses and the start-up blues have long since abated.
If you are a Jack of All Trades you are effectively, in marketing terms, the Master of None. Yes, I know it meets your needs for a life of variety and yes I know you are multi-faceted and multi-talented but what good is that if it makes you a slippery as an eel? We can’t get a handle on you. No-one knows who you are or what you stand for. Get known for your thing. Get your thing on.
My thing is Money. Ka-ching.
What’s your thing?