An Entrepreneur’s Alphabet: C is for Choice

The first word I wrote down under C was Choice.   Then I crossed it out and wrote Creativity because this is, after all, my 3rd post of 26 for the Creative Entrepreneurs Club Blogging Challenge.   And while Creativity is very important to me, I keep coming back to the fact that – right now – Choice, and the realisation that I always have that power, is even more important in my life.

Specifically the realisation that EVERYTHING is a choice.   If you can think of something that isn’t a choice, I would like to hear from you.   And whilst not going quite so far as Piers in suggesting he would become a doughnut if Susan didnt win BGT and whilst not promising not to do anything else rash like eating my hat either, I will be very very surprised if you can think of one.

I tried to put myself in your shoes and think of something which isn’t a choice.   We have to go to work.   Well, actually, we don’t.   We have to face the consequences if we don’t, but we don’t have to go.   And subject to market forces, we can choose the work we do.   So, if you are stuck in a job right now which you hate, you don’t have to do it; you especially do not have to do it for the rest of your life.   Or it’s your choice if you do.

We have to feed our children, or they might die or be taken into care and we might be imprisoned or something unpleasant.   Yes, fair enough, you do have to do that, but whether or not to have children in the first place was your choice, remember?   And jolly good fun it was too, I’ll bet!

Speaking as a dutiful person myself, there have been many times in my life when I felt like I didn’t have a choice but to carry through obligations to family members, clients, banks, friends and more because they were relying upon me, or because it was “expected” or in the contract.   But it was still and always my choice whether to comply with that obligation, real or imagined.  

What happens if you don’t do the things you don’t want to do?   Often, precisely nothing.   Just try it if you don’t believe me.  We manage it with the filing tray, so why not experiment with something which is chewing up more of your precious life?

And more importantly still, now you have been reminded that everything (or almost everything) is a choice, what different choices will you make?   Little ones, big ones and the in-between ones.   What if you audit your life in every role you play and watch the things you are doing, the duties you are carrying out.  How many of those do you have a choice over, how many are habitual and how many result from you being in a rut which no longer suits you?

Supercoach Michael Neill reveals 10 Secrets to Transform Anyone’s Life in his most recent and much recommended book, Supercoach.   And he paraphrases No 6 himself thus: “No matter what seems to be going on in your life, you don’t have to do anything. Everything you do (or don’t do) is a choice”.   Couldn’t agree more, me old mate!

How brave do you need to be to make a choice, a different choice today – and what will it be?

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