Ask The Oracle: When’s Judith’s Next Small Business Drop-In Call?

When’s the next drop-in call for Judith’s Small Business Big Magic group? Monday 20th November at 1700 GMT Wednesday 22nd November at 0800 GMT Friday 24th November at 1600 GMT DECEMBER (begins 28th November) Tuesday 28th November at 1100 GMT Thursday 30th November at 1900 GMT Monday 4th December at 1700 GMT Wednesday 6th December at 0800 GMT Friday 8th December at 1600 GMT Tuesday 12th December at 1100 GMT Thursday 14th December at 1900 GMT (end of term until January 2018)    

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Marketing Our Own Podcast: Radio Show #157

In last week’s podcast, we debated its future. Would we keep it or kill it off? In this week’s show, we have decided to keep it going for a while and to re-frame how we think and feel about it and how we measure its success. Nicola confesses she was suffering last week from a bout of comparisonitis with younger podcasts which appear to be doing better. We used to measure our own podcast’s success by reviews at iTunes which are notoriously difficult to persuade listeners to do for us and iTunes doesn’t make it easy. We know that our […]

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Testimonials: The Lifeblood of Any Business

Testimonials are the lifeblood of any business. Here are a few recent ones I am saving, recording and sharing. With thanks to these fabulous women who took the time to share their thoughts and feelings with me. This is appreciated more than you can ever know. Joanna “Exactly a year ago I took up Judith’s offer of a free call during which I blurted out a whole lot of ideas of what I thought I could do with my video marketing business. I knew I wanted to take my business in a different direction but I didn’t know which direction. […]

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Kill It Off or Keep It Going: Our Podcast! Ep 156

After 156 episodes the focus of the show turned to should we find a way to keep Own It! the Podcast going, or kill it off? Two reasons: It is almost impossible to come up with something by way of a Client Challenge of the week every week and Nicola was suffering from comparisonitis today, watching younger podcasts achieve what she considered to be better results. She asked me what we should do about it, and weirdly I had been thinking similar thoughts. We are going to get our heads together next Monday to brainstorm some marketing ideas but we […]

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Pink and Perky -v- Dark: Podcast Ep 155

Today on the podcast the client challenge of the week is that (again) there is no challenge. So thinking fast and on our feet, Nicola tells me of two people she’s talked with this week about how quickly things are changing in the world of online marketing and what you would do today if you wanted to get a product or service up for sale online. We talk about connecting (say) and piece of audio or video content, with an email opt-in page and an opportunity to buy something et voila! Job’s a good ‘un. And this was before later […]

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The PWYW Pay What You Want Pricing Model

“I wonder if you would be able to share your experience with me regarding the PWYW pricing model. I am looking into the PWYW or Pay-it-forward models as I would love to experiment with this approach. I feel it would truly highlight the values encompassed in the events – connection, collaboration, inclusive, make-the-world-a-better-place, sharing and giving overselling. May I ask, how have you found this pricing method and what have you learnt? I guess I’m also curious to know why, as a society, we are so focused on offering fixed prices when there are other options available.” *** The key […]

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More Measurable Marketing: Podcast Ep 154

Today’s podcast offers a challenge from a listener with a real-world business, an office cleaning franchise. And he reports success in his online marketing with SEO (search engine optimisation) and PPC (pay per click). He tells us his budget and lets us know he has more cash available for marketing, but given that what he’s done historically with radio advertising and signs on buses has been rather hit and miss, he asks for advice about effective measurable marketing. We brainstormed lots of ideas for our client, about online marketing in a real-world business and even some offline ideas too, including […]

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Stop Creating Start Improving: Podcast Ep 153

There was no readily available client challenge for today’s podcast so we made that in itself the challenge. What do you do when you dry up and your brain goes blank, when you run out of inspiration for your content? We talked about creativity and kaizen (continuous improvement), about constantly asking ourselves “What else?” in the typical Creator style. We talked about the lust for new and how exhausting it is too, and we reached a conclusion that one option might be to improve what we have already created rather than necessarily continuing to feed the addiction by creating, creating, […]

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Intuition and Gut Wisdom: Podcast Ep 152

Today on the podcast Nicola and I debate head -v- heart when it comes to making decisions in your business and your life. Are you head all the way, or do you make use of the other fabulous guidance systems we have at our disposal, messages which come from our intuition or our hearts, our gut or our inner knowing? This is very much on my mind as my aim with my book is to teach clients to trust themselves more and more by following their own wisdom not that of so-called gurus because I’ve noticed all that’s doing is […]

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Interact Quiz Builder

I was contacted by Interact earlier in the summer and asked if I would like to create a quiz for my website and social media use which would help me build my list. I love a quiz, me. And I am always interested in growing my list since writing my newsy newsletter every Friday without fail is one of the things I love to do and one of my core commitments to my readers. So I said yes. But I couldn’t join in immediately because I was writing a book. I asked Interact to contact me again in September because […]

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