List Segmentation, Dos and Don’ts: Podcast Ep 194

Today we debate the topic of segmentation in your email newsletter. Do you or don’t you? I don’t. Nicola mainly doesn’t either and we discuss the useful feedback I received from a newsletter reader suggesting I should consider it. I ran it past Nicola at my reader’s suggestion and I was glad to have the opportunity to review the business decisions I had already made for myself and have those reinforced by this exercise. Of course, this may depend upon what you do for a living. And what sort of a marketer you are. And what your business does too. […]

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What’s Small About My Business?

When Barbara Winter shared this Seth Godin quote on Facebook, I knew my clients would love it. I also knew which of my clients would love it especially and I wasn’t disappointed. I thought “Oh, I’ll share that in my newsletter this week”. And here it is. What’s Small About My business? Headcount Overheads Outside influence Ambition (long since satisfied) Stresses and Strains Procrastination Perfectionism Comparisonitis What’s small and beautiful about your business? What’s Big About My Business? Creativity Thinking Heart Love Humour Dreams Duty of care to my clients Vision Variety Inspiration Time off Efficiency Planning ahead Self-care Respect […]

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Criticism or Critique? Alice Sheridan: Podcast Ep 193

Today we are back podcasting after taking the month of August off. And our listener/guest is London-based landscape artist Alice Sheridan who teaches us about the distinction between criticism and critique. Alice says that art is judged within 2.7 seconds – wow! She explains how feedback is useful for any creative person, how to frame the question when you ask for it and how it helps you to make up your own mind about your work which often we can be too close to. Fascinating discussion, useful for all creators and creatives. LISTEN HERE TO TODAY’S SHOW: OWN IT THE […]

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Baggy Trousers – The First Sign Low Carb is Working

I’m writing about the next Low Carb group, the first proper one, based on what I’ve learned about how to help you best from the lovely go-first types in the July pilot. Here’s what they’ve told me I can share with you and remember… we are only half way through their 90 days. “The change in how I feel has been amazing, I feel so well. The HUGE thing for me, why I started it in the first place, is that I have stopped snacking, without any effort! I just don’t want anything between meals, and the between meals has […]

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Beyond Imposter Syndrome: Podcast Ep 192

Margaret Collins is our guest today and she is an academic and a lecturer who describes herself as a working-class girl made good. She made some life changes when in her forties she realised she was about to become a full-time carer for her disabled sister and a job wasn’t going to fit into that well or be as flexible as self-employment. Margaret has published Beyond Imposter Syndrome and she talks to us about what IS is where it comes from how IS feels what to do about it It’s universal, there’s nothing wrong with us, 72% of the world’s population experience […]

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Cheap or Reassuringly Expensive: Podcast Ep 191

Today we are offered a real-life challenge from a listener: “I am a very techy VA and I keep hearing everyone (including Nicola on the podcast) talking about outsourcing to people overseas for $10 an hour.  I am based in the UK and charge more than that per hour but I’m much more efficient and so much faster, as I know the various software inside out, I know about internet marketing, websites, direct response copywriting, funnel strategy, so I bring much more to the table in terms of what I can do, not to mention troubleshooting, using my initiative and […]

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Chloe’s Family Business: Podcast Ep #190

Today our listener-guest is Chloe Constantine who, together with twin sister Pippa Campbell, runs Feet 1st in London and Surrey. Their 12-year-old business makes castings of children’s and babies feet, and she explains to us why it is a boon she and Pippa are not identical twins, how their husbands get involved when they get home from their day jobs, and how passion and persistence have kept them on track. Both being mothers, they help their customers make important decisions at that busy time in their lives, a time which they want to commemorate with a casting. LISTEN HERE TO […]

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De-Niching

Firstly let me apologise for bringing that word into your world. De-niching. Yes, I know. Yuk. Better or worse than uncoupling? Grim, both of them. But, this week, de-niching is my magnificent obsession. De-Niching It’s not what you are supposed to do. Nicola will go ballistic when I tell her on the podcast. It’s counter-intuitive as all hell, perhaps that’s why I like it so much. It feels right. Marketing experts will tell me I am wrong, and I may prove them right. I may need a new website for it, I already own the URL for it, but you […]

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Conversation and Co-Creation

At the heart of what I do is a conversation. Sometimes it can be life-changing. Other times it is quite workaday. I always aim and hope to provide what you need just when you need it. And first I have to listen to you describe it in your own words. After that, I want you to go away feeling better. Feeling resourced. Feeling like you can do what you want to do. Or I want to give you permission to do less. Whatever’s the best solution to the “problem” at hand. And, between sessions, I want to support you via […]

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