Beyond Imposter Syndrome: Podcast Ep 192

Margaret Collins is our guest today and she is an academic and a lecturer who describes herself as a working-class girl made good. She made some life changes when in her forties she realised she was about to become a full-time carer for her disabled sister and a job wasn’t going to fit into that well or be as flexible as self-employment. Margaret has published Beyond Imposter Syndrome and she talks to us about what IS is where it comes from how IS feels what to do about it It’s universal, there’s nothing wrong with us, 72% of the world’s population experience […]

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Cheap or Reassuringly Expensive: Podcast Ep 191

Today we are offered a real-life challenge from a listener: “I am a very techy VA and I keep hearing everyone (including Nicola on the podcast) talking about outsourcing to people overseas for $10 an hour.  I am based in the UK and charge more than that per hour but I’m much more efficient and so much faster, as I know the various software inside out, I know about internet marketing, websites, direct response copywriting, funnel strategy, so I bring much more to the table in terms of what I can do, not to mention troubleshooting, using my initiative and […]

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Chloe’s Family Business: Podcast Ep #190

Today our listener-guest is Chloe Constantine who, together with twin sister Pippa Campbell, runs Feet 1st in London and Surrey. Their 12-year-old business makes castings of children’s and babies feet, and she explains to us why it is a boon she and Pippa are not identical twins, how their husbands get involved when they get home from their day jobs, and how passion and persistence have kept them on track. Both being mothers, they help their customers make important decisions at that busy time in their lives, a time which they want to commemorate with a casting. LISTEN HERE TO […]

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De-Niching

Firstly let me apologise for bringing that word into your world. De-niching. Yes, I know. Yuk. Better or worse than uncoupling? Grim, both of them. But, this week, de-niching is my magnificent obsession. De-Niching It’s not what you are supposed to do. Nicola will go ballistic when I tell her on the podcast. It’s counter-intuitive as all hell, perhaps that’s why I like it so much. It feels right. Marketing experts will tell me I am wrong, and I may prove them right. I may need a new website for it, I already own the URL for it, but you […]

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Conversation and Co-Creation

At the heart of what I do is a conversation. Sometimes it can be life-changing. Other times it is quite workaday. I always aim and hope to provide what you need just when you need it. And first I have to listen to you describe it in your own words. After that, I want you to go away feeling better. Feeling resourced. Feeling like you can do what you want to do. Or I want to give you permission to do less. Whatever’s the best solution to the “problem” at hand. And, between sessions, I want to support you via […]

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What Do Boundaries Feel Like? Podcast Ep: 189

We are grateful to The Psychology Babes for sharing this image on Facebook. I let it slip past me then a colleague brought it to my attention a second time and I thought it would be worth making another podcast about boundaries since both Nicola and I still have issues from time to time, and so do our clients. Who has boundaries cracked? Hands up! No, thought so. It’s something I think I have cracked then something pops up to remind me I’m not as clever as I think I am. Always worth re-visiting boundaries as there’s so much to […]

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I Thought I Was a Failed Dieter But…

Yesterday I launched my affordable low-carb group. Here’s the skinny. Until September 2016 when I embarked on a low-carb odyssey which would eventually lead to six stone leaving my body never to return, I had thought I was a failed dieter. I couldn’t understand why I was so **** hot at so much else but that this weight thing defeated me and had done since I was a teenager. I won’t go into here the untold angst that’s brought me. Shame. Embarrassment. Limitation. I am sure you can imagine. But an article on the Daily Mail App and Michael Mosley’s […]

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SEO Search Strategist Charlotte Davies: Podcast Ep188

Search Strategist Charlotte Davies is our guest today. Charlotte is a client in Small Business Big Magic but these days she is an accomplished businesswoman in her own right and I need her far more than she needs me, as she proves when she guests on Own It! to share her knowledge about SEO for small businesses. Nicola and I pick her brains about best practice and we get some new ideas on behalf of the listeners about online ducks in a row which are desirable for our business websites. Charlotte talks about her work with big and small businesses […]

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Making a Small Business Work in 2018

On a June day about three weeks ago when House of Fraser announced they were closing 31 stores, a producer from a London-based national radio station emailed to ask if I would talk live on air during their drivetime show about making a small business work in 2018. Their drivetime show runs from 1700 to 1900 but you could probably guess that, right? Her email was timed after the show had started.  I declined. I wasn’t prepared to talk about such a big topic at such short notice. It’s all very well talking on the hoof to Nicola each week […]

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What’s the Point of Blogging in 2018? Podcast Ep 187

Given up on blogging? What’s the point of blogging in 2018? Has social media superceded the case for blogging? I love blogging and I am subscribed to the feeds of all my clients who blog but I’ve noticed they’ve stopped. Blogging, that is. A year or so ago I would have given them a good nagging but, this time, before I did that, I thought I’d check in with Nicola and get her latest thinking on the point of blogging in 2018. The answers are the same as they ever were – free traffic, visibility, know, like and trust – […]

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