Blogfest 49: Louise Taylor and Her Biz Her Way

I am grateful to two existing Top Bird clients for introducing me to Louise Taylor my 49th guest blogger in Blogfest 2018 in support of the launch of my book Your Biz Your Way. Louise thought she would be #52 but she pipped the final three at the post! Here’s Louise writing about Steering with Creativity. The C word… a bit of a favourite thing around these parts.

“Nothing is ever out of reach!”  I’ve started this blog with the last line of my poem Shout The Sun to establish my credentials as a creative doing it her way. The poem contains essential guidance to remind you of what’s really important and where you need to be to find your creativity and what to do when the going gets tough.  I try to remember to follow my own wise words and of course encourage my clients to do the same.

Creativity is my raison d’etre, what floats my boat and what comes from my heart, mind and soul.  This is my purpose and I even have a Creativity Manifesto – as everyone can be creative.   It flows into my work as a creative business coach for which I created The Golden Wheel and as a performance poet and comedian, both of which feature directly and indirectly in my coaching.  In essence, I  nourish my clients businesses and help to steer them from Planet Stuck to Planet Flow be they heroine, hero or teams so that they can be their authentic selves, delivering their best performance and arriving at the success they want.

I’ve been doing it my way for more than 21 years and so a book by the brilliant Judith Morgan entitled Your Biz Your Way is one after my own heart. Judith has steered me away from pitfalls and through problems and back to my true self and right direction, so I was thrilled to have something encapsulating her wisdom and ways in my hands for ready and frequent reference.  Her book frequently reminds me of what I know already, but may have forgotten, what I need to know at certain times when one serendipitously opens it at the right page and what I know I know but would rather circumnavigate as it represents doing one of those tasks that all entrepreneurs need to do but dislike.

I’m still not sure whether I fell or was pushed into self employment some 30 years ago but it was my mid-life crisis and I was sure as hell going to have one – so I did.  Seeking a mentor as the newly birthed PR consultant setting up her own consultancy after a successful corporate career proved to be impossible in late 80s.  This didn’t stop me being successful professionally and to my surprise I had a blue chip client list, staff and a Mayfair office within six months.  My learning curve was on the job, stumbling and falling as I went and I floundered a lot with the work/life balance.

My business model back then was trying to run it the way I’d seen my bosses do – their way.  It wasn’t until an aha moment when my purpose presented itself some three years into my consultancy that suddenly my way began to emerge along with the right mentors and later coaches.  That was when I realised I wanted to make a difference by helping people to grow.  Suddenly doors opened up in ways I could not have imagined and I found myself moving into the world of holistic business training and consultancy, back when much of what is now mainstream thinking and practice was considered woo-woo or just unnecessary.

To my delight I discovered that my creativity and my life long passion and involvement in the arts became my guiding light in creating and delivering holistic business workshops for 100s of entrepreneurs and companies – SMEs, private and public sector – and subsequently for the creation of my own business model and coaching process. This again was long before coaching became the accepted business skill that it is today. It was a delight to be able to use my extensive expertise and the wisdom I’ve learnt from my own journey in business too.

Being a practical and pragmatic business woman I researched why what I was doing was having such good results and participants were having so much fun!  Well lo and behold, I was working with the whole person, enabling them to work with both sides of the brain and to learn new stuff and change in the way that we all did as children by emotionally engaging them and their senses. Throw into the mix my sense of humour and my natural comic timing and you have a recipe for making even the toughest changes fun. Bringing a sense of humour and laughter into business was probably one of the best lessons I learnt from a former boss – not to take it too seriously.

Some 30 years from that mid life crisis, I am doing it my way with a surety that’s comes of long experience, many mistakes and challenges and because what began as holistic business training has now evolved into a holistic business model, a coaching process and programmes under the name of The Golden Wheel.  I’ve even created a Diamond Compass to show clients – and me – where and how their energy is being used and what to do to rebalance it.

It is the wheel that steers my clients’ lives and businesses to continued growth.  We use it either to focus on the development and dynamics of the business or the growth of the person or people in it and often both.  There’s a neat solution finder incorporated into it as well – so that when you’re stuck the Golden Wheel will reveal where, why and what to do.

In my work with corporates and groups, the arts take centre stage with my signature workshop Switch Off to Switch On! which opens up participants’ creativity using the transformational power of poetry – another of my passions.  This is fused with my coaching to enable them to return to who they are, what they do and what they love about their role and it nourishes the team spirit.  My coaching is tailored to my clients’ journeys and delivered as programmes to ensure they discover greater resources within, as well as being nourished to deliver powerful performances.

Creativity helps my clients with many different personal and business challenges:  from helping leaders with their strategic thinking by showing them how creative thinking nourishes it; clearing blocks to change; clarifying the vision; inspiration and ideas; how to create emotional engagement for employee engagement;  and to be in the creative space means you have to relax. Even futurologists are saying that business will need to be focused on whole brain thinking and holistic well being.  Brain experts have found that our unconscious mind where creativity hangs out is a sophisticated powerhouse. I have a book on its way called The Heroine’s Journey in Business. Some things seem to take for ever to change and it’s tough hearing stories that you lived through as a woman in business back in the 70s in 2018.

The Golden Wheel steers my own business and personal development. I know what to do and who to turn to when there are storms, squalls and sudden opportunities that could throw me off course or when I cannot hear my intuition.   It and creativity have enabled me to fully inhabit my role as grey raver, there is a certainty that comes from truly knowing who you are and being comfortable in your skin – slightly lined thought it may be – and that life will always be a work in progress.

We arrive back where we started with my poem Shout The Sun – which is also the name of my website. A poem will always go to the heart of the matter, transform the global to the personal and make sense of a world that too often rattles the bones of madness.   I know. and research supports it, that by reading a poem you can reduce your stress, breathe and reflect. I’ve achieved one of my dreams of being published  – You Can’t Cook a Poem Like an Egg! – is my first collection. In it, I touch on many of life’s issues – love, life, death and rock ‘n’ roll.  Shout the Sun was inspired by an 11 year old friend but its tale is as relevant for adults as it is for children.

Nip on over to Louise’s own website, do. And read her post in full HERE including that poem she tantalisingly trails there in her last sentence.

Dear Louise, thank you so much for joining in the fun that is Blogfest and delivering before the deadline, this Easter Maundy Thursday. Being a grey raver myself, I feel sure you will even know the significance of that day, whether or not it is meaningful to you.

We have only ever spoken on the phone, but reading this reminds me how cultured you are. Hurrah for the creative and the cultured. It’s odd, the thing about poetry. I know a few off by heart, from school days no doubt. And I love that fact, and that I can call them to mind with ease. I’ve forgotten but presumably, we loathed learning by rote but I am so happy and grateful about that now. What I didn’t know was what you say here about the value of poetry although now that I think about it I am not surprised.

Here are the sentences which really stand out in your post to me and have brought meaning to me today:

Creativity is my raison d’etre, what floats my boat and what comes from my heart, mind and soul. Yep, me too.

A poem will always go to the heart of the matter, transform the global to the personal and make sense of a world that too often rattles the bones of madness. Wow! Gorgeous.

Like you, I am a wordsmith, and there’s a word in here which I don’t think any other contributor has used and I appreciate you for it, and it’s “surety”.  It puts me in mind of listening to that nice surgeon on Desert Island Discs, he who operates on people in war zones, taking time out from his career in the UK. As I was listening to him talking about being single (before he met his wife and fell crazy in love) and consequently how well he would cope on a desert island, I said aloud a word with him I just knew he was going to use “solace”. David Nott, that’s his name. If you haven’t heard it, I think you might enjoy him.  I am having a little sob as I reacquaint myself with it now, any excuse. His music choices are cool too.

Picking precisely the right word, the unique word, the only word is so important, so vital to me and I am happy to have a soul mate in that. Keep picking the right words, Bella. x

Your Biz Your Way

If you have enjoyed reading my words here, you might also enjoy my book - Your Biz Your Way: Learning to Trust Yourself. Relax! You've Got This. Find out how to buy the book here Read My Book