Marketing to a Proven Formula: Podcast Ep #198

What do you do when you notice what everyone else is doing in marketing but you don’t it? One of our regular and most loyal listeners offered us this challenge for the focus of today’s show: “I’ve begun to notice that the majority of ads that get presented to me on YT are people talking all about how crap their life was, how they woke up after watching an ad “just like this one” and now have a life of financial and time freedom and are so happy in x,y, and z with bells on, and “if you sign up […]

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Surprising Your Clients: Podcast Ep 197

Today on Own It! the Podcast our listener guest is cartoonist Richard Pettitt who talks to us about surprising your clients. Richard is an artist and he tells us that Morning Pages reminded him how much he loves to make people laugh with his jokes, videos and webcomics Oojo and Bink, Drizzle Cake and Think v Say. I’m a big fan of Richard and he made me a lovely cartoon of myself which I use on Facebook, see below. We talk about keeping things light, and he reminds us of the value and fun of surprising your clients. LISTEN HERE […]

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Growing Your Business: Podcast Ep 196

When’s a good time to be growing your business? What might prompt that? How will you create a reliable supportive team? Are you a good manager? Today’s focus of Own It! the Podcast is Should I Grow My Business and it is prompted by Nicola having thoughts along these lines herself. We’ve both been there before, we’ve even done it together, and I doubt I will ever go there again but you never know. Nicola is feeling the possibility that she might need to grow a small 2-person team to meet commitments to current and future clients and her sister […]

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Mental Health and Self-Care for Entrepreneurs: Podcast Ep 195

For the first time in 195 shows, I am stumped for answers as Nicola decides that mental health will be our topic of the week, and I realise I know little or nothing about the Black Dog, or insufficient to be of any value at any rate. In our preparation for the show, we discuss Amy Winehouse, Steve Bartlett, Avicii, and Elon Musk and I have opinions to share about all of them, but no real answers. Both Nicola and I have known very dark times as entrepreneurs but neither of us has struggled with the sort of darkness which […]

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List Segmentation, Dos and Don’ts: Podcast Ep 194

Today we debate the topic of segmentation in your email newsletter. Do you or don’t you? I don’t. Nicola mainly doesn’t either and we discuss the useful feedback I received from a newsletter reader suggesting I should consider it. I ran it past Nicola at my reader’s suggestion and I was glad to have the opportunity to review the business decisions I had already made for myself and have those reinforced by this exercise. Of course, this may depend upon what you do for a living. And what sort of a marketer you are. And what your business does too. […]

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What’s Small About My Business?

When Barbara Winter shared this Seth Godin quote on Facebook, I knew my clients would love it. I also knew which of my clients would love it especially and I wasn’t disappointed. I thought “Oh, I’ll share that in my newsletter this week”. And here it is. What’s Small About My business? Headcount Overheads Outside influence Ambition (long since satisfied) Stresses and Strains Procrastination Perfectionism Comparisonitis What’s small and beautiful about your business? What’s Big About My Business? Creativity Thinking Heart Love Humour Dreams Duty of care to my clients Vision Variety Inspiration Time off Efficiency Planning ahead Self-care Respect […]

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Criticism or Critique? Alice Sheridan: Podcast Ep 193

Today we are back podcasting after taking the month of August off. And our listener/guest is London-based landscape artist Alice Sheridan who teaches us about the distinction between criticism and critique. Alice says that art is judged within 2.7 seconds – wow! She explains how feedback is useful for any creative person, how to frame the question when you ask for it and how it helps you to make up your own mind about your work which often we can be too close to. Fascinating discussion, useful for all creators and creatives. LISTEN HERE TO TODAY’S SHOW: OWN IT THE […]

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Baggy Trousers – The First Sign Low Carb is Working

I’m writing about the next Low Carb group, the first proper one, based on what I’ve learned about how to help you best from the lovely go-first types in the July pilot. Here’s what they’ve told me I can share with you and remember… we are only half way through their 90 days. “The change in how I feel has been amazing, I feel so well. The HUGE thing for me, why I started it in the first place, is that I have stopped snacking, without any effort! I just don’t want anything between meals, and the between meals has […]

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Beyond Imposter Syndrome: Podcast Ep 192

Margaret Collins is our guest today and she is an academic and a lecturer who describes herself as a working-class girl made good. She made some life changes when in her forties she realised she was about to become a full-time carer for her disabled sister and a job wasn’t going to fit into that well or be as flexible as self-employment. Margaret has published Beyond Imposter Syndrome and she talks to us about what IS is where it comes from how IS feels what to do about it It’s universal, there’s nothing wrong with us, 72% of the world’s population experience […]

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