Make Time for What’s Important

I nearly entitled this piece Make Time for Marketing because it was a conversation with a client with that “problem” which inspired it. Like so many of us, my client is a busy woman and yet again, she reported, something had got in the way of her doing her marketing. She had a slot put aside for it in her diary, but it didn’t happen. We talked around it for a while and she found her own solution in the end but not before we’d explored several different ways in which that might be achieved and several different reasons why […]

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Other People’s Marketing

When I share on Facebook a lovely meme that someone else has created, it sometimes comes with a link to their URL, and sometimes it even comes with a marketing message about something they are promoting. What I generally intend by sharing is for you to enjoy the picture and the words on the meme itself. But a couple of incidences recently have caused me to realise that perhaps people think I am recommending or endorsing the creator behind the meme, or the thing they are promoting with said meme. I am not. If I were, I would say so […]

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Selling and Biscuits

My clients think they don’t like selling. There are a few exceptions. But what surprises them all is how often you don’t have to do what you think of as orthodox selling, i.e. how often you don’t have to persuade people to buy your stuff. People just want it anyway. They’re funny like that! Excitement and Enthusiasm My first thought is about excitement. One client told me that she’d noticed that people so often didn’t look at the lovely printed materials, synopses and presentations she creates for those opportunities where she showcases her work. Instead they look at her, and […]

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Podcast Ep 103: Video and Audio Marketing

This week in episode 103 of Own It the Podcast, Nicola and I debate how to make full marketing use of the wonderful content you have created in audio and video formats. Just like writing a book and publishing it on Amazon doesn’t guarantee sales unless you market the book, the same applies to your You Tube videos and audio and podcast content. So we brainstorm the various ways in which you can do this. I explain my genius idea of putting our podcast on YouTube even though that is ostensibly first and foremost a video platform. Apparently many people […]

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Podcast Ep 102: Making A Difference

Today on Own It! the Podcast, Nicola and I talk about choosing your niche and identifying your ideal customer which is something every bit of start-up advice encourages. But how do you choose? And what if you are not ready to do that yet? Listen here to episode 102. I found this quote from Jane Goodall on Facebook to be useful in this context: “What you do makes a difference, and you have to decide what kind of difference you want to make” We talk about the sweet spot between what you have in your historical CV which gives you […]

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How to Do Facebook Brilliantly

Last week I had a brave stab at explaining to a client, using the written word, the difference between broadcasting and engaging on social media. I didn’t do a particularly good job. I think it could have been more easily explained in the spoken word, better still by demonstration. But here’s the interesting thing. While I was trying to explain that, someone was demonstrating it on Facebook perfectly. And exactly as I was attempting to describe. In real time. Live. Building relationships, achieving rapport, showing interest in me, and making a fan for life. And that person is Daphne. Here’s the whole story. […]

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Podcast Ep 96: The Right Kind of Customers and Clients

After taking five weeks’ holiday from the podcast personally, and being ably stood in for by five fabulous women, today I am back and talking to Nicola about the bittersweet feelings of a new coaching year as mine seems increasingly to start in September these days, where once it was January. In episode 96 we catch up, and we talk about books and spiders and clutter-clearing and the inexorable approach of autumn which so many love and I find really very difficult indeed. Returning to work was, for me, a rude shock to the system but, as ever, I come […]

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Podcast Ep 88: When to Refresh

When is it the right time to refresh your website, your blog, your sales pages and your various client and customer offerings? Probably not as often as you feel the desire to do so! Clients like familiarity and reliability and find both reassuring, while we Creators are addicted to new, new, new. How can you satisfy your need for new and the needs of your clients for same, same, same, bearing in mind much of your visitor traffic will be seeing it for the first time anyway and have no idea whether or not it is new or old or […]

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Podcast Ep 86: Sales Letters and Compelling Offers

Would it be of benefit to your business to create compelling offers via sales letters? In episode 86 of the podcast, we talk about creating a sales letter for our evergreen product, the recordings from our recent Virtual Summit – Beyond the Laptop Lifestyle. We work through the five elements of a compelling offer, copywriting headlines, reasons for prospects to buy at all and, more importantly, to buy now. We are each going to write one and split test. I’m going to love the words and leave the tech to Nicola, as ever. Here are links to the recommended resources […]

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Podcast Ep 84: Business Budgets and Marketing

Do you create business budgets? Specifically do you have a marketing budget? Do you? Should you? Could you? Would you? In this week’s episode 84 of Own It! The Podcast, Nicola and I talk about business budgets with the emphasis on having a budget for marketing your products/services. That budget should be “above the line” i.e. something you pay as a cost of sale, before paying your overheads or yourself. Without marketing can you sell anything at all? Why do we stint on paying for marketing then and resist budgeting for it? Nicola recommends a book she’s mentioned before called […]

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