De-Niching

Firstly let me apologise for bringing that word into your world. De-niching. Yes, I know. Yuk. Better or worse than uncoupling? Grim, both of them. But, this week, de-niching is my magnificent obsession. De-Niching It’s not what you are supposed to do. Nicola will go ballistic when I tell her on the podcast. It’s counter-intuitive as all hell, perhaps that’s why I like it so much. It feels right. Marketing experts will tell me I am wrong, and I may prove them right. I may need a new website for it, I already own the URL for it, but you […]

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Making a Small Business Work in 2018

On a June day about three weeks ago when House of Fraser announced they were closing 31 stores, a producer from a London-based national radio station emailed to ask if I would talk live on air during their drivetime show about making a small business work in 2018. Their drivetime show runs from 1700 to 1900 but you could probably guess that, right? Her email was timed after the show had started.  I declined. I wasn’t prepared to talk about such a big topic at such short notice. It’s all very well talking on the hoof to Nicola each week […]

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How to Treat Bar Staff, the Barista and Anyone in the Service Industry

Lovelies, when you approach the bar staff or the barista or the checkout person, shop assistant or waiter, here’s how to conduct yourself: Get off your effing mobile phone. End the call. This is another equally valuable human being you are in front of and with NOW. Be present to the transaction and learn to enjoy the human exchange. It is uplifting and can make someone’s day. Work out what you want in advance of arriving at the head of the queue unless the place is empty in which case they might have time and may even enjoy helping you […]

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Bullies

Last week I was having a memory round-up (unbidden) of fairly recent occasions when bigger businesses than me had sought to bully me – and won. I don’t always have the energy, as a solopreneur, to fight every battle that comes my way. It is a matter of conserving my time, my energy and my focus for what’s really important to me, my own wellbeing and peace of mind, and my work with clients. A British broadsheet newspaper took issue with our domain name and our business name, something we had been actively using and trading for profit for some […]

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A Different Perspective

Depending on what I’m doing, I change my working environment all the time. It is refreshing and it gives me a chance to see life from a different perspective. It is really quite miraculous that the impact of that is not just physical, but emotional too. My lovely scrubbed pine kitchen-table style desk looks out of a beautiful window at the tall trees and the view beyond which includes the sunrise. The sunset is also reflected on those same trees. The beautiful light is always uplifting and the view is ever changing. That’s inspiring in itself and I often gaze […]

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A Surefire Source of Motivational Nuggets

Recently I was interviewed by Helen Cross of SwitchMyBusiness who told me she’d be stalking me on social media for some time. Helen is my nicest stalker ever because she went on to say “Judith overflows with sage business wisdom and is a surefire source of motivational nuggets that just make you feel better about everything.” Helen picked my business on Brexit, balance and why working harder isn’t always better. I have her permission to reproduce the interview here. HI JUDITH! FOR THOSE WHO DON’T ALREADY KNOW YOU, TELL US A BIT ABOUT YOURSELF My name is Judith Morgan. I […]

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Podcast Ep 135: Jack of All Trades

Spookily, the Client Challenge of the Week that Nicola brings to today’s show is precisely what I was talking to a new client about yesterday. In anticipation of our first call, he sent me four weblinks to current projects, and when I laughed and asked if he’d read my One (Wo)an One Website post, he sent me a whole load more! I decided to withhold judgement until I’d spoken to him, but we did end up going to the place I thought we inevitably would, that of streamlining his existing commitments to ensure he continues to earn the reliable income […]

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Podcast Ep 129: Top Tips (and Warnings) for Using Instagram

I’ve been nagging Nicola for some time on the podcast to share her top Instagram tips and today’s the day: Twelve Top Tips, three bonus tips (!) and two warnings. How to use Instagram for your business and enjoy it too and one way in which Insty is crucially different from other social media platforms. If she goes a bit quickly for you in the recording, I have listed the tips below for you and also in the shownotes which I write every week at our Own It! the Podcast website. LISTEN HERE to episode 129 – that’s a quick link […]

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Podcast Ep 122: Making Your First Sales

Today’s episode #122 of Own It! the Podcast was the first ever where I had to say to Nicola the day before “I have absolutely zero to talk about!”  I knew when I got there that I would be able to make a half-decent contribution, but in doing my show prep on Tuesday I could only see that I’d had a quiet week for various reasons. February’s ten calls with my clients in Small Business Big Magic ended on Tuesday 28th and, since then, I’d had given myself Thursday off. Then, on Monday, no clients showed to the Live Facebook […]

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Podcast Ep 121: What Do You Find Endlessly Fascinating?

Today’s episode #121 of Own It! the Podcast is all about The Oscars 2017. I was up all night watching until 5.30 a.m. I was inspired to get myself one of those delightful tiara-like glittery hairbands as modelled by Janelle Monae, Salma Hayek and Ruth Negga, and even to make an intention to be in the USA (preferably California) for the show this time next year. The Oscars brought forth both my word and my inspiration for the week, producer of La La Land Jordan Horowitz who kept his head when all around were losing theirs and handled the whole […]

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