Beyond Imposter Syndrome: Podcast Ep 192

Margaret Collins is our guest today and she is an academic and a lecturer who describes herself as a working-class girl made good. She made some life changes when in her forties she realised she was about to become a full-time carer for her disabled sister and a job wasn’t going to fit into that well or be as flexible as self-employment. Margaret has published Beyond Imposter Syndrome and she talks to us about what IS is where it comes from how IS feels what to do about it It’s universal, there’s nothing wrong with us, 72% of the world’s population experience […]

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Cheap or Reassuringly Expensive: Podcast Ep 191

Today we are offered a real-life challenge from a listener: “I am a very techy VA and I keep hearing everyone (including Nicola on the podcast) talking about outsourcing to people overseas for $10 an hour.  I am based in the UK and charge more than that per hour but I’m much more efficient and so much faster, as I know the various software inside out, I know about internet marketing, websites, direct response copywriting, funnel strategy, so I bring much more to the table in terms of what I can do, not to mention troubleshooting, using my initiative and […]

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Chloe’s Family Business: Podcast Ep #190

Today our listener-guest is Chloe Constantine who, together with twin sister Pippa Campbell, runs Feet 1st in London and Surrey. Their 12-year-old business makes castings of children’s and babies feet, and she explains to us why it is a boon she and Pippa are not identical twins, how their husbands get involved when they get home from their day jobs, and how passion and persistence have kept them on track. Both being mothers, they help their customers make important decisions at that busy time in their lives, a time which they want to commemorate with a casting. LISTEN HERE TO […]

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What Do Boundaries Feel Like? Podcast Ep: 189

We are grateful to The Psychology Babes for sharing this image on Facebook. I let it slip past me then a colleague brought it to my attention a second time and I thought it would be worth making another podcast about boundaries since both Nicola and I still have issues from time to time, and so do our clients. Who has boundaries cracked? Hands up! No, thought so. It’s something I think I have cracked then something pops up to remind me I’m not as clever as I think I am. Always worth re-visiting boundaries as there’s so much to […]

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SEO Search Strategist Charlotte Davies: Podcast Ep188

Search Strategist Charlotte Davies is our guest today. Charlotte is a client in Small Business Big Magic but these days she is an accomplished businesswoman in her own right and I need her far more than she needs me, as she proves when she guests on Own It! to share her knowledge about SEO for small businesses. Nicola and I pick her brains about best practice and we get some new ideas on behalf of the listeners about online ducks in a row which are desirable for our business websites. Charlotte talks about her work with big and small businesses […]

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What’s the Point of Blogging in 2018? Podcast Ep 187

Given up on blogging? What’s the point of blogging in 2018? Has social media superceded the case for blogging? I love blogging and I am subscribed to the feeds of all my clients who blog but I’ve noticed they’ve stopped. Blogging, that is. A year or so ago I would have given them a good nagging but, this time, before I did that, I thought I’d check in with Nicola and get her latest thinking on the point of blogging in 2018. The answers are the same as they ever were – free traffic, visibility, know, like and trust – […]

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Heather Waring is our Guest: Podcast Ep 186

Heather Waring is our guest today and her business is WomenWalkingWomenTalking. She’s walked the Camino de Santiago, the Great Wall of China and the Pilgrims’ Way and many shorter more local walks too. We expected her to talk to us about the benefits of walking or how coaching while walking is a dream but no, Heather had other plans. She decided to talk to us about How to Pee in the Wild, all very Bear Grylls though there was no talk (if memory serves) of us drinking it. Phew. Apparently many people, especially women of a certain age, are put […]

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What to Do About Toxic People: Podcast Ep 185

What do you do about the toxic people who may be in your life and/or your work? And what can you do if, worse still, they are a member of your own family? This is a question which has been sent in by a listener for us to address in today’s radio show and it is meatier than either of us expected. I assumed we would both say the same thing – move away from them – but perhaps it is not as simple as that especially with family. My strategy is threefold: Let them know the impact their toxicity […]

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Are You a Copycat? Podcast Ep 184

Are you a copycat? There’s someone else in your very specific niche. She’s ace. She’s brilliant. You admire her and she’s been at it a couple of years longer than you. You don’t want to watch her creative output for fear it will influence you accidentally. You don’t want her to think you are muscling in on her territory. What to do? Should you have a conversation with her? Is there room in the niche for both of you without fear or scarcity? Will she think you are copying her or riding on her coattails, stealing her thunder and all […]

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Creating an Online Community: Podcast Ep 183

Oooh, oooh, oooh! We didn’t have a focus for our show today so we asked the members of our (free to join) Own It! the Podcast Facebook Group and one Q sprang forth pronto and one that I am really interested in. I LOVE online communities.  I love everything about them. I love creating them, curating them, fostering community in them and hanging out and encouraging and supporting people in them. I own and run or co-run seven groups. And that’s enough if you want to do it well. Two of them are paid and the remaining five of them are […]

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