Marketing Our Own Podcast: Radio Show #157

In last week’s podcast, we debated its future. Would we keep it or kill it off? In this week’s show, we have decided to keep it going for a while and to re-frame how we think and feel about it and how we measure its success. Nicola confesses she was suffering last week from a bout of comparisonitis with younger podcasts which appear to be doing better. We used to measure our own podcast’s success by reviews at iTunes which are notoriously difficult to persuade listeners to do for us and iTunes doesn’t make it easy. We know that our […]

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Kill It Off or Keep It Going: Our Podcast! Ep 156

After 156 episodes the focus of the show turned to should we find a way to keep Own It! the Podcast going, or kill it off? Two reasons: It is almost impossible to come up with something by way of a Client Challenge of the week every week and Nicola was suffering from comparisonitis today, watching younger podcasts achieve what she considered to be better results. She asked me what we should do about it, and weirdly I had been thinking similar thoughts. We are going to get our heads together next Monday to brainstorm some marketing ideas but we […]

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Pink and Perky -v- Dark: Podcast Ep 155

Today on the podcast the client challenge of the week is that (again) there is no challenge. So thinking fast and on our feet, Nicola tells me of two people she’s talked with this week about how quickly things are changing in the world of online marketing and what you would do today if you wanted to get a product or service up for sale online. We talk about connecting (say) and piece of audio or video content, with an email opt-in page and an opportunity to buy something et voila! Job’s a good ‘un. And this was before later […]

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More Measurable Marketing: Podcast Ep 154

Today’s podcast offers a challenge from a listener with a real-world business, an office cleaning franchise. And he reports success in his online marketing with SEO (search engine optimisation) and PPC (pay per click). He tells us his budget and lets us know he has more cash available for marketing, but given that what he’s done historically with radio advertising and signs on buses has been rather hit and miss, he asks for advice about effective measurable marketing. We brainstormed lots of ideas for our client, about online marketing in a real-world business and even some offline ideas too, including […]

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Stop Creating Start Improving: Podcast Ep 153

There was no readily available client challenge for today’s podcast so we made that in itself the challenge. What do you do when you dry up and your brain goes blank, when you run out of inspiration for your content? We talked about creativity and kaizen (continuous improvement), about constantly asking ourselves “What else?” in the typical Creator style. We talked about the lust for new and how exhausting it is too, and we reached a conclusion that one option might be to improve what we have already created rather than necessarily continuing to feed the addiction by creating, creating, […]

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Intuition and Gut Wisdom: Podcast Ep 152

Today on the podcast Nicola and I debate head -v- heart when it comes to making decisions in your business and your life. Are you head all the way, or do you make use of the other fabulous guidance systems we have at our disposal, messages which come from our intuition or our hearts, our gut or our inner knowing? This is very much on my mind as my aim with my book is to teach clients to trust themselves more and more by following their own wisdom not that of so-called gurus because I’ve noticed all that’s doing is […]

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Feedback: Podcast Ep 151

How do feel about feedback, love it or hate it? I’m not a fan. I know that’s poor of me. I know that feedback is the breakfast of champions, I’m just not very robust about it. If you say to me “can I offer you some feedback?”, unless you are a client the answer is likely to be Non Merci! Today’s client challenge of the week is all about feedback. Nicola’s received some unsolicited feedback from a trusted source and it made her a bit tetchy. She confessed she sees it as an opportunity to manage her own emotions, but […]

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Can’t Get Your Invoices Paid? Podcast Ep 150

Today Nicola and I are celebrating our 150th show – woohoo! Who knew two Creators had the stickability to last that long at anything? And it’s a week of celebrations all round, the first anniversary of my new(ish) low-carb lifestyle with more than five stone gone forever and not missed. It is also Nicola’s 56th birthday AND there’s Big Fun in Stoupa this Friday night in the shape of a three village Greek dance-off celebrating 100 years since Nikos Kazantzakis, the author of Zorba the Greek alongside may other impressive achievements, took up residence on Kalogria Beach. At this point, […]

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Podcast Ep 149: To Do Lists

Today on Own It! the Podcast, we are up to show 149 and it’s all about Confidence, Belief and To Do Lists. Nicola and I rehearsed in advance that we would talk about the tyranny of the To Do List, but (typically) she surprised me on the day by rolling another couple of aspects into it, namely self-confidence and self-belief. She is seeing them all very much intertwined this week in her work with her clients and club members. LISTEN HERE TO OWN IT! the PODCAST 149: Confidence, Beliefs and To Do Lists. Nicola and I swapped some thinking about […]

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Seasons and Renewal Cycles – Podcast Ep 148

Today I returned to the podcast after five weeks off for my August holiday, during which time Nicola was very well served by my honourable stand-ins Georgina Noel, Jo Dodds, Susan Weeks, Lisa Warner and Rosie Slosek. And my August has been so jam-packed I couldn’t possibly fill her in with everything I’d been up to, or we’d still be talking about it at Christmas, such is my enthusiasm for my holiday, my return to work, my book and Facebook Page marketing. LISTEN HERE TO TODAY’s SHOW – OWN IT! the Podcast – Are You A Quester? I did tell […]

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