How to Start a Membership Site: Podcast Ep 164

One of my clients is exploring the use of Kajabi to help her with the creation of a membership site in part of her business. Nicola and I had used it when we were business partners together in another business during the Noughties and struggled with it then, so I asked her if she would like to address that topic on today’s radio show. Oh boy, would she! Nicola has her own membership site which clients access through her app. She uses a combination of Xenforo (for the content) and BB Press (for the forum). I know that I can, […]

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Planning Your 2018: Podcast Ep 163

Today’s radio show is about planning your 2018. What combination of goals and intentions do you/will you use for your planning? Nicola’s got a nifty system involving 7 words which, typically, she adapts to nine! And I’m still working my way through resources by Michael Neill, Janet Conner, Moorea Seal, Hare in the Moon Astrology, TUT and Anuschka Rees’s Your Year in Review, 50 questions which might help. Nicola liked the idea of those and so I sent her the link as she said it might give her something to do on her return flight from the UK to Greece. […]

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The 2017 Year in Review: Podcast Ep 162

In our last show of the year (live on Friday 22nd December), Nicola and I review our 2017 year warts and all. I have found it to be mainly a difficult year of losses but it picked up towards the final quarter and on my list of memorable happenings there’s the successful photo shoot, writing and publishing a book, reading 45 books (so far) which encourages me to read 52 in 2018, another 50 podcasts devised, created and aired, another year of doing client work I love which is such a constant that I almost take it for granted and […]

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Self-Publishing My Book with Amazon: Podcast Ep 161

Today’s show is all about my experiences as a first-time author, specifically selling the digital version easily and profitably from my own website and my shop at Selz versus the trials and tribulations of market-dominating Amazon for those who want a print version. So why did I have to concede and go with Amazon in the end? The short answer is reach and ease for those readers who live anywhere in the world and are not especially tech-savvy though blissfully those have been a very small percentage thus far. LISTEN HERE TO OWN IT! The Podcast #161: Self-Publishing Your Book […]

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Compromise or Bespoke? Podcast Ep #160

In today’s show, our focus is about how responsive we should be to our clients’ requests for bespoke offers, services and programs or whether we should oblige them to squeeze them into our formulaic boxes. And we are surprised to discover that we are prepared to think anew about this where once we would have gone for the squeezing option. The debate focuses on how responsive feels nice and so does bespoke, but compromise does not. When does it turn from one thing to another? What would cause you to turn a client away as “wrong” but call another ideal? […]

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Mirroring Clients’ Comms Choices: Podcast Ep #159

On today’s radio show we have a real challenge from a listener, Chloe, who runs a business with her sister. They’ve noticed that increasingly their customers contact them via social media, Facebook message and various apps, rather than their preferred and rather more old skool email, phone and text. Chloe wonders what we think and to what extent we would advise mirroring clients’ communication choices. I think we are both somewhat surprised to discover that we would recommend mirroring, both preferring a Facebook PM these days to an email, but I am all too well aware how this advice might […]

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Perseverence: Podcast Ep 158

Perseverance is our Focus of the Week today. When will you persevere and push through with something you are not enjoying? Nicola and I have been talking about books during the week and I would finish any “hard” book if I felt it was improving or good for me in some way if I were committed to my book club (although I have made the odd exception there!) and for the win. There’s a sense of achievement for me which always feels marvellous after it stops, the book I mean, not the sense. Nicola doesn’t necessarily agree and is bailing […]

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Marketing Our Own Podcast: Radio Show #157

In last week’s podcast, we debated its future. Would we keep it or kill it off? In this week’s show, we have decided to keep it going for a while and to re-frame how we think and feel about it and how we measure its success. Nicola confesses she was suffering last week from a bout of comparisonitis with younger podcasts which appear to be doing better. We used to measure our own podcast’s success by reviews at iTunes which are notoriously difficult to persuade listeners to do for us and iTunes doesn’t make it easy. We know that our […]

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Kill It Off or Keep It Going: Our Podcast! Ep 156

After 156 episodes the focus of the show turned to should we find a way to keep Own It! the Podcast going, or kill it off? Two reasons: It is almost impossible to come up with something by way of a Client Challenge of the week every week and Nicola was suffering from comparisonitis today, watching younger podcasts achieve what she considered to be better results. She asked me what we should do about it, and weirdly I had been thinking similar thoughts. We are going to get our heads together next Monday to brainstorm some marketing ideas but we […]

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Pink and Perky -v- Dark: Podcast Ep 155

Today on the podcast the client challenge of the week is that (again) there is no challenge. So thinking fast and on our feet, Nicola tells me of two people she’s talked with this week about how quickly things are changing in the world of online marketing and what you would do today if you wanted to get a product or service up for sale online. We talk about connecting (say) and piece of audio or video content, with an email opt-in page and an opportunity to buy something et voila! Job’s a good ‘un. And this was before later […]

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