Law of Attraction Part 2 – Podcast Ep 199

In today’s radio show, Nicola and I revisit the topic of the Law of Attraction. Last time we discussed this it was so rich that we decided to call episode 172 part 1 and revisit it one day. That day is today. In advance of the show, we’d had a preparatory exchange via PM on Facebook. Sometimes we do that about topics we plan to discuss. During that research I listened to part 1 again and told Nicola: “It is really interesting but hardly about LoA at all, more about how successful people think and what daily practices they follow […]

Keep Reading »

Marketing to a Proven Formula: Podcast Ep #198

What do you do when you notice what everyone else is doing in marketing but you don’t it? One of our regular and most loyal listeners offered us this challenge for the focus of today’s show: “I’ve begun to notice that the majority of ads that get presented to me on YT are people talking all about how crap their life was, how they woke up after watching an ad “just like this one” and now have a life of financial and time freedom and are so happy in x,y, and z with bells on, and “if you sign up […]

Keep Reading »

Surprising Your Clients: Podcast Ep 197

Today on Own It! the Podcast our listener guest is cartoonist Richard Pettitt who talks to us about surprising your clients. Richard is an artist and he tells us that Morning Pages reminded him how much he loves to make people laugh with his jokes, videos and webcomics Oojo and Bink, Drizzle Cake and Think v Say. I’m a big fan of Richard and he made me a lovely cartoon of myself which I use on Facebook, see below. We talk about keeping things light, and he reminds us of the value and fun of surprising your clients. LISTEN HERE […]

Keep Reading »

Growing Your Business: Podcast Ep 196

When’s a good time to be growing your business? What might prompt that? How will you create a reliable supportive team? Are you a good manager? Today’s focus of Own It! the Podcast is Should I Grow My Business and it is prompted by Nicola having thoughts along these lines herself. We’ve both been there before, we’ve even done it together, and I doubt I will ever go there again but you never know. Nicola is feeling the possibility that she might need to grow a small 2-person team to meet commitments to current and future clients and her sister […]

Keep Reading »

Mental Health and Self-Care for Entrepreneurs: Podcast Ep 195

For the first time in 195 shows, I am stumped for answers as Nicola decides that mental health will be our topic of the week, and I realise I know little or nothing about the Black Dog, or insufficient to be of any value at any rate. In our preparation for the show, we discuss Amy Winehouse, Steve Bartlett, Avicii, and Elon Musk and I have opinions to share about all of them, but no real answers. Both Nicola and I have known very dark times as entrepreneurs but neither of us has struggled with the sort of darkness which […]

Keep Reading »

List Segmentation, Dos and Don’ts: Podcast Ep 194

Today we debate the topic of segmentation in your email newsletter. Do you or don’t you? I don’t. Nicola mainly doesn’t either and we discuss the useful feedback I received from a newsletter reader suggesting I should consider it. I ran it past Nicola at my reader’s suggestion and I was glad to have the opportunity to review the business decisions I had already made for myself and have those reinforced by this exercise. Of course, this may depend upon what you do for a living. And what sort of a marketer you are. And what your business does too. […]

Keep Reading »

Criticism or Critique? Alice Sheridan: Podcast Ep 193

Today we are back podcasting after taking the month of August off. And our listener/guest is London-based landscape artist Alice Sheridan who teaches us about the distinction between criticism and critique. Alice says that art is judged within 2.7 seconds – wow! She explains how feedback is useful for any creative person, how to frame the question when you ask for it and how it helps you to make up your own mind about your work which often we can be too close to. Fascinating discussion, useful for all creators and creatives. LISTEN HERE TO TODAY’S SHOW: OWN IT THE […]

Keep Reading »

Beyond Imposter Syndrome: Podcast Ep 192

Margaret Collins is our guest today and she is an academic and a lecturer who describes herself as a working-class girl made good. She made some life changes when in her forties she realised she was about to become a full-time carer for her disabled sister and a job wasn’t going to fit into that well or be as flexible as self-employment. Margaret has published Beyond Imposter Syndrome and she talks to us about what IS is where it comes from how IS feels what to do about it It’s universal, there’s nothing wrong with us, 72% of the world’s population experience […]

Keep Reading »

Cheap or Reassuringly Expensive: Podcast Ep 191

Today we are offered a real-life challenge from a listener: “I am a very techy VA and I keep hearing everyone (including Nicola on the podcast) talking about outsourcing to people overseas for $10 an hour.  I am based in the UK and charge more than that per hour but I’m much more efficient and so much faster, as I know the various software inside out, I know about internet marketing, websites, direct response copywriting, funnel strategy, so I bring much more to the table in terms of what I can do, not to mention troubleshooting, using my initiative and […]

Keep Reading »

Chloe’s Family Business: Podcast Ep #190

Today our listener-guest is Chloe Constantine who, together with twin sister Pippa Campbell, runs Feet 1st in London and Surrey. Their 12-year-old business makes castings of children’s and babies feet, and she explains to us why it is a boon she and Pippa are not identical twins, how their husbands get involved when they get home from their day jobs, and how passion and persistence have kept them on track. Both being mothers, they help their customers make important decisions at that busy time in their lives, a time which they want to commemorate with a casting. LISTEN HERE TO […]

Keep Reading »