Q32: Who Am I To…?

You are a unique and wonderful human being. I know this because I know you personally, I have been your coach, and you and your lovely husband have been to visit me in my home. Listen very carefully, I shall say this only once. If you don’t live your life to the fullest, no-one will give a damn except you, and those that love and respect you like your husband, those beautiful children (once they are old enough), your wonderful friends, and me. It is your job (and yours alone) to live your own unique life in whatever way that […]

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Q31: How Do I Ask for the Business?

When clients tell me it’s not working and they are in financial extremis I often say “have you asked for the business?” This means that we should stop being so subtle with our marketing now and again and ask for what we want. On social media, that means not just sharing great content but reminding the consumers of said content why we are doing that. And asking for what we want. What you want might be for people to share your great content. I find that if you ask them to do that, they will. Don’t be frightened or forget […]

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Q30: How Do I Get Comfy with Self-Promotion?

“Is one of the difficulties entrepreneurs face talking about themselves? When you work for an organisation you can hide behind corporate messaging, but when you are your business then any publicity is ultimately about you, and that is a lot less comfortable.” Thanks again to one of those in the Roll of Honour for bringing yet another great question. I don’t feel this. And lots of my clients don’t either. Did I once, way back? Probably yes. My memory is a bit dim on this one, but I know I would be more in the reluctant camp generally speaking. Nerves […]

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Q29: Must I Blow My Own Trumpet?

Blowing your own trumpet is what my clients call it when they feel uncomfortable about what they perceive they have to do by way of marketing, i.e. talk about themselves in a show-offy way about how wonderful they are, their business is and the results their products and services help their clients achieve. It is just another example of where we are all a bit naturally ALL or NOTHING. Our first assumption, before we have examined anything, always appears to be A or Z, black or white. We forget about the almost infinite number of choices and gradations there are […]

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Q28: How Can I Be Loud or Different Enough to Get Noticed?

Two clients generously donated to this topic. The first client said that she has a feeling that her voice isn’t loud enough to be heard, even if her idea is good and valid. And the second client said there is so much noise and so much marketing going on everywhere you look that she can’t possibly cut through that, no matter how good she is at what she does because no-one’s listening so why bother with an exercise in futility? Although these might look the same, I sense a lack of confidence in the first and a fatigue with the […]

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Q27: Why Is It Taking Me So Long to Get My Website LIVE?

This is one of those questions I wanted to answer with “I have no earthly idea!” Only I do. Provided you decide to go with a self-hosted WordPress website, and with other solutions for all I know, every single word on your website can be changed in a heartbeat. So, don’t get hung up on your website. Many people don’t visit them or even bother to read them anymore anyway. Even those that do visit do not chronologically read every word in the order you intend. Keep the copy on your website very short, above the fold, don’t make us […]

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Q26: Why Do I Feel Like I Am Being Unprofessional?

“Why Do I Feel Like I Am Being Unprofessional in Giving Away All My Best Work?” Together with my clients and colleagues and friends a few of us have been reading THANK & Grow Rich by Pam Grout this summer. I put the word THANK in caps every time I use it because many people misread it and think I am recommending Think & Grow Rich which is a fine book too, but not the one we are reading together during August 2017. Grouty was looking over my shoulder as I was writing this, my own book. Quite early on […]

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Q25: Will I Ever Learn to Love Marketing & Selling?

Gentle Reader, prepare yourself. I think this might be the one you most need to read but least want to. Nothing sells itself. Which means you do have to learn both marketing and sales, yes. And, in my considerable, experience almost no-one wants to do that. It brings out more bonkersness than almost any other type of question in my work. Marketing accounts for about fifty percent of the work I do. If I didn’t market myself, no-one would ever find me or become a client. And they don’t just need to discover I exist to become a client. They […]

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Q24: What’s the Best Way to Enforce My Terms?

“What do you do when you send your client an invoice at the end of month one, and another at the end of month two, and a third at the end of month three, by which point he hasn’t paid any of them, and you haven’t enforced your terms and you have no idea how to do that?” Received wisdom is that you charge interest. Don’t do that. If you can’t collect your bill, which you can’t so far, how on earth are you going to collect interest on top? Yes, there is legal provision for you to do that […]

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Q23: How Do You Go from Free to Fee?

“How do you make a major change to your business, like charging where before it was free? What happens to the clients you already have?” Good Q. I think you might want to consider charging NEW clients from hereon in and not necessarily making it universal. i.e. all old clients like it for free and don’t like change, they got used to that and they are comfy with it. You don’t need to charge them unless you want to. I might do that if I were cross with them for taking the Mickey but honestly, that’s not a good abundant […]

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