So I’m indebted to an esteemed colleague who yesterday offered feedback to one of the members of my Club 100 who was launching very affordable business coaching offering. The gist of the feedback was to inquire after the reason for pricing it so low and that although we might look for and appreciate value, there’s a price which can be so low it causes us to wonder perhaps if there’s a catch.
It’s cheap. What’s the catch? Really? REALLY?
Whilst I believe this now I’ve read it, especially given the source, had yesterday not happened a time would never have come in my life where I wondered about whether or not a low-priced item came with a catch. I know, I know. I’m an innocent who shouldn’t be allowed out on her own. But it makes you think, doesn’t it? The thoughts and ideas of others colour our own and that’s just as it should be. Thank goodness I suggested to my client to ask for feedback because she would never have got that valuable piece of advice from me because it simply wasn’t in my reality.
It is now and, although it will never become my own personal belief, I think it’s important, possibly even vital. Because if one person thinks this, then presumably there’s a whole raft of people out there who do as well? Good to know. Good to consider. Good to accept or reject. Our choice.
I’ve written before about the price ticket on any item. I just ask myself is this thing worth that to me, yes or no. If it’s a yes, I might buy it. If not, I won’t. I am not interested in a bargain per se, in that I don’t seem them out, but I don’t think something must be wrong if it offers exceptional value for money, or has been priced as a tempting taster. I have my commercial wits about me and I can see that a low priced or money-off item is one good way to encourage new business. I know what businesses are up to with their BOGOFs, for instance. And I know all the tricks they use to get me to spend more at Amazon and Ocado, my online retail outlets of choice. Some of them are even delicious and too good to pass up.
I teach my clients that when it comes to pricing our services and products, some people enjoy expensive things and consider them to be desirable and inherently valuable. Yet I also believe that we can charge anything we want for whatever we are offering, even give it away, without cheapening it. I have a completely open mind but I really love being pulled up by others’ beliefs about anything, not just money and value and prices.
I am aware that many people believe that if it looks too good to be true, that’s precisely what it is. I prefer what one of my mentors taught me, if it looks too good to be true… grab it with both hands, although I will also confess that’s got me into a lot of hot water at times.
But seriously, this question of price and whether or not something is cheap or expensive is subjective. Not everyone wants cheap. Not everyone believes there’s a catch. But how good to be reminded that we see what we want to see and can look again, think again and make up our own minds to believe whatever we choose, charge whatever we like and spend whatever we want.
That man is richest whose pleasures are cheapest. – Henry David Thoreau
What do you buy, love, appreciate and enjoy which you think is cheap? What’s there a catch? Do tell.