When out and about driving in my car, I find out a lot about popular culture and what’s going on in the world from billboards, from the news, from radio – I’m a radio tart flitting between Radio 2 (for Terry Wogan, Steve Wright and Chris Evans) and the commercial channels (Classic FM, Magic, Heart etc. depending where I am in the UK and my mood).
Last week I noticed a very cool URL as I was driving in North London JunkAndDisorderly.com – now don’t tell me that’s not a FAB URL – memorable, I can still remember it from Friday! And if I wanted my rubbish clearing, I’d be ringing them as they obviously have a sense of humour and an eye for a cool URL too, like me. They don’t have a particularly cool website but no matter, it’s done the marketing job. I saw them, I remembered them, it reminded me easily where to go if I needed rubbish clearance and I could find them speedily on the web this morning.
My other favourite URL from last week was something I heard about on Chris Evans’ show. His wife had a baby last week, Noah, and we were all on tenterhooks for a while as the baby was a tad overdue. On the day Noah was born, a conversation broke out about the things new mothers want to eat and drink, having been denied them for the prevous nine months or so – shellfish, soft cheeses, pate, wine etc. And yes, you guessed it, someone has created a site which supplies hampers to new mums. Its called – wait for it – Mummy’s Little Hamper.co.uk. Now if that doesnt strike you as a cool URL, then you are not old enough to remember what it alludes to or know what it means. Genius.
And finally, the weekend papers had a couple of wonderful ideas – sites that re-cycle trainers into new footwear. What a brilliant idea! Check out WornAgain.co.uk and FairDealTrading.com from whom I bought a paid of ethical pink sneakers only this morning! That’s the thing about good marketing; I’m a sucker when its done well. It’s rude not to buy.