Firstly let me apologise for bringing that word into your world. De-niching.
Yes, I know. Yuk.
Better or worse than uncoupling? Grim, both of them.
But, this week, de-niching is my magnificent obsession.
It’s not what you are supposed to do.
Nicola will go ballistic when I tell her on the podcast.
It’s counter-intuitive as all hell, perhaps that’s why I like it so much. It feels right.
Marketing experts will tell me I am wrong, and I may prove them right.
I may need a new website for it, I already own the URL for it, but you know how I feel about a woman having more than one website!
This would be the perfect time to switch all new biz over to PWYW too so that people could book a conversation or a series of them to discuss anything and everything – their lives, their businesses, their money (or lack thereof), their addictions. It’s all interconnected anyway, most of my clients do not and cannot compartmentalise their lives. I don’t even recommend it.
What would I say to a client who had put forth such a convincing and passionate argument to me, seeking permission to switch horses?
Follow your heart, Judith. Follow your heart.