Firstly let me apologise for bringing that word into your world. De-niching.

Yes, I know. Yuk.

Better or worse than uncoupling? Grim, both of them.

But, this week, de-niching is my magnificent obsession.


It’s not what you are supposed to do.

Nicola will go ballistic when I tell her on the podcast.

It’s counter-intuitive as all hell, perhaps that’s why I like it so much. It feels right.

Marketing experts will tell me I am wrong, and I may prove them right.

I may need a new website for it, I already own the URL for it, but you know how I feel about a woman having more than one website!

This would be the perfect time to switch all new biz over to PWYW too so that people could book a conversation or a series of them to discuss anything and everything – their lives, their businesses, their money (or lack thereof), their addictions. It’s all interconnected anyway, most of my clients do not and cannot compartmentalise their lives. I don’t even recommend it.

What would I say to a client who had put forth such a convincing and passionate argument to me, seeking permission to switch horses?

Follow your heart, Judith. Follow your heart.

Your Biz Your Way

If you have enjoyed reading my words here, you might also enjoy my book - Your Biz Your Way: Learning to Trust Yourself. Relax! You've Got This. Find out how to buy the book here Read My Book