Ideal Clients for Business Coaching/Mentoring

Business WomanWhen I owned my own accountancy business in 1977 to 1997, my ideal client was anyone who needed their accounts doing. Since I’ve been business coaching/mentoring since 2002, anyone who runs their own business and needs some help, advice and support has been ideal. Today I thought I might look more closely through my current client list and identify some qualities that my ideal clients share in spades.

My ideal client is a woman who works for herself (or wants to), usually from home. Female-friendly men are also encouraged and are perfectly happy with the 80/20 bias; some don’t even notice. Gorgeous.

She commits to work with me for at least a year because she appreciates precisely how much work is involved and allows herself sufficient time for the personal growth required along the way.

She enjoys a regular opportunity to talk through her challenges with her business, and the personal ones as they impact her business. Trust me… they always impact your business!

She loves being listened to, heard and fully appreciated and to have the chance to co-create.

She picks my brains by email, Skype, on Facebook and live in our frequent calls, whenever a question requires an answer or consideration of the pros and cons, or a connection or a resource; what she can’t or doesn’t want to do alone, we do together.

She’s curious about a little woo woo alongside oodles of business know-how – and knows it’s a magical combo for her, miracles are either in her reality already or she’s prepared to receive a few now that we are working together.

She’s positive and open-minded, creative, trusting, prepared to experiment and ask.

My IC can easily afford my fees and is happy to retain me to be her business adviser on side for as long as it takes.

She’s prepared for the journey of a thousand miles and is willing to take a single step every day/week as her family commitments, health, energy and drive allow.

She cannot afford to give up, she desires and deserves a successful outcome.

She invests in herself and loves learning.

She possesses (or cultivates) stickability.

She matures as a business person and wants to keep going, accumulating more and more confidence as she grows.

She’s cheerful, but also happy to let me know when she needs extra support during the tough times. Now and again the going gets tough. She’s real.

She gets clear with her mouth open, when she talks and I listen. She’s an entrepreneur.

She also learns from others in our group and contributes to their success, one for all and all for one.

IC turns up regularly so that we have a relationship in real time. The more I see her, the more I can help.

She’s intelligent and possesses a GSOH and the preparedness to laugh at herself and at life.

She’s emotionally robust but lets the tears fall as they may, knowing that to be therapeutic and that she can trust me with her emotions.

My ideal client drives our coaching/mentoring relationship, letting me know how she wants me to support her best, she asks for what she wants. She knows I am intuitive but not a mind-reader.

Sometimes she appreciates a little tough love and is brave enough for me to hold up the mirror.

If that’s you, come on over! Let’s work together and co-create some Big Magic for your Small Business.

Your Biz Your Way

If you have enjoyed reading my words here, you might also enjoy my book - Your Biz Your Way: Learning to Trust Yourself. Relax! You've Got This. Find out how to buy the book here Read My Book

4 Responses to “Ideal Clients for Business Coaching/Mentoring”

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  1. Hi Pam, I love a Northerner, me! How lovely to meet you in this strange, modern way. You hear Alice and me having a conversation on a podcast and you nip over to my website to leave me a kind message. Ain’t life grand? I don’t regret anything either and my own path has been chequered too, that’s a nice feeling… not to have regrets. I am never bored. We are twins! It is wonderful to read about you and your life and your interests, the courses and taster sessions you are immersed in and that you are growing things at your allotment, good thinking, we are all going to need to do that now it seems. Having your hands in the soil is healing and grounding for many people I know, especially women now that I think about it. That straight-talking you heard often gets me called an honorary northerner. It is good to know you are returning to art. Wishing you the best of luck and a following wind. Judith x

  2. Pam Tynan says:

    I am currently wading through the Art Juice podcasts (starting from the beginning) and this morning listened to the one including you. One subject smacked me in the face, about people putting you in boxes. I have been aware that, lately, various people have been putting me in boxes which I have been finding irritating. I have interpreted it as being narrow minded and thinking to myself Just You Wait and See (possibly!). I have always been interested in lots of things and will always be interested in lots of things which may change over the years. I retired completely just before the Covid situation. I was a nurse, midwife and health visitor which as a career worked for me as I was able to travel with it. I did start off at Liverpool Art College age 19 doing Fashion and Textile Design but left after 3 months as I could not think long term and I followed a young man! Don’t regret anything though. From the beginning of Covid, as usual, there are not enough hours in the day to pursue all my interests and what I would like to do. I don’t understand the mentality of being bored. Currently I am doing lots of art courses on line, the taster sessions at the moment, I completed Louise’s Taster week and am now on Kelle Wynne Taster 30 days. Plus others. I also have my allotment which I love. I liked what I heard, your straight talking. I have no idea whether I will take the art any further but I am enjoying playing and learning at the moment.
    Many thanks
    Pam, Chiswick, historically from north of England.

  3. Hi Linda

    We spoke in December and it was fun!
    You are amazing and a high achiever in all the different things you’ve done in your life and work to date.
    Hope 2020 is fabulous for you.

  4. Linda Kypriadakis says:

    Hi Judith
    I first heard you on an Art Juice podcast with Alice Sheridan and Louise and was inspired to jump on your website to learn more about the potential to work with you. I live in Australia so as much as I would love to do just that, the distance is daunting! Can you recommend someone here in Brisbane, Australia, as a business coach? I am wanting to transition from working full time to developing as an artist who passionately wants to be self supporting! I am studying for a diploma in Visual Arts part time and have this overwhelming sense that this is what I have to do! It’s that now or never kind of feeling – everything you have written and said resonates with me – love it!
    Looking forward to hearing from you